The data dominance era - when ad platforms know you better than your family does
Cookie stitching, User id tracking, Location signals, Demog data,User persona, Alexa , Siri and so forth- How much do ad platforms know about you and your daily habits. If an average Indian spends 4.5-6 hours on his mobile handset consuming various kinds of content, shopping, searching , applying for jobs, filtering his photos, registering himself on interest based apps/sites - are we entering an era where ad platforms and advertisers know more about you than your own family?
In the future, when data access becomes democratic and a hygiene factor, how will you deal with the responsibility of probably knowing a user better than their family ? How will you create advertising that informs and doesn’t intrude ?