Discussions

The agenda for Stream Commerce 2019 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Michael Klein

Adobe

Developing People and Partnerships for the New Age of Commerce

There's an old African proverb that says “If you want to go quickly, go alone. If you want to go far, go together.” Retailers and Consumer Brands realize that they must invest in not only people, but also partnerships. In this discussion we'll engage in a lively conversation on the approach brands are taking towards talent development, and nurturing relationships externally.

Amy Korin

Mirum

Influencer ABCs: Actionable Analytics for Brands and Commerce

Interactive discussion on converting influence into action, and how to efficiently measure results for both Brand and Retailer partners. Pat Barry and I will cover hot topics including: metrics that matter, how to approach measurement, and what Brands & Retailers are looking for in Influencers as partners

Jeff Imberman

Tastemade

Redefining the notion of "premium" content

In an age of audience fragmentation, disparate consumption platforms and a plethora of media/programming formats, who defines what is considered "premium" programming in a modern, media world - agencies, brands or consumers?

Jean-Marie Devory

Perrigo

Where does marketing and commerce begin and end in digital?

One of the struggles I have seen internally is how to organize sales, marketing and operations around e-commerce. When it comes to communicating with the shopper the item page and content is as important as the email blast and the SEO optimization, so who owns what?

Gavin DuToit

Colgate-Palmolive

Controlling your own (brand) destiny

Major eTailers know your consumer better than you do. Many also won't hesitate to dis-intermediate you. Outside of whining and feeling depressed are their really viable strategies for CPG to pursue to maintain control ?

Rune Soelvsteen

Ogilvy

Idea Storm: Be a force for good in velocity (developing) markets by leveraging smartphone penetration & reinventing the B2B2C chain

In many markets 80%+ of FMCG/CPG sales are still through traditional trade with little data / insight into where products are sold, little loyalty from the mom&pop store and no data on who buys them. Pharma struggles to get their products to the least fortunate nestled far from a main city. How do we solve the affordability challenge with innovative payment & distribution? Come ready to share & hear ideas, pick up examples and reinvent how we win by banking the unbanked, bringing payment solutions to vaccinate the poor and reinventing our B2B2C distribution chain. @#FMCG #CPG #Pharma

Michael von Stern

Rakuten

Identifying the right message - brand advertising in the age of SmartTV

Brands spend a lot on brand advertising in video format. Specialized agencies help them identify the right message – before the ad is aired. How can brand verification make use of feedback loops in “smartTV” and other online video channels? What are the break-through technologies?

Michael von Stern

Rakuten

How to be a brand in the age of the opt-in and walled gardens?

Consumers are increasingly re-claiming their digital self by ad blocking, privacy browsers, making use of GDPR, ePrivacy, CAPP etc. while the walled gardens increase the price of gaining access. How can brands establish and maintain themselves? If a brand equals trust – how to leverage that fact? Does every brand need to become “D2C”?

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