Heart Strings Be Damned: A Metrics-led Discussion on Community Health Investment
The Affordable Care Act is dramatically changing the landscape of community health investment. As dollars that were previously earmarked for uncovered treatment are re-allocated towards strategic investments to reach new insurers and patients, hospitals and healthcare companies are forced to rethink how their community presence can translate to membership and patient conversion. The problem is, for years, these anchor institutions have been sponsoring health fairs, participating in arbitrary screening opportunities, and supporting nonprofits through grants that were not asked to drive the business.
In this discussion, we’ll explore how the landscape of community health investment is shifting, with a particular focus on how to gather metrics in a space that hasn't required a measurable bottom-line ROI.