Unlocking Predictive Analytics Potential in Healthcare
Predictive analytics has been around for a long time. Wall Street applies algorithmic trading to predict and act on real time data. Banks and credit card companies have refined their ability to predict who is likely to be a "good" customer. Healthcare, as usual, is late to the party. The be fair, healthcare barriers are high, but unlocking the potential of predictive analytics can create dramatic value and offer a competitive advantage. To name a few areas to benefit: communication and advertising, programmatic, targeting patient engagement initiatives, improving patient adherence, improving outcomes and more.