Discussions

The agenda for Stream in Jaipur, India 2019 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Ambrish Chaudhry

Superunion

Does marketing need to ‘get over itself’ to create brands that businesses and customers truly care about?

Differentiation, brand purpose, segmentation. For marketers, agencies, brand builders these seem sacred. Yet, when most past assumptions in business are coming under scrutiny, shouldn’t these as well? The success of rapidly emergent brands (and not only in the tech space) seem to suggest that these concepts may be less relevant. Informed self-interest, authenticity, even a bit of naivete and idealism seem to be the currency of these brands. We've all seen brand keys, brand onions etc but if marketing's perception within business is to be more than the 'colouring-in department’ then should we start by defining our brands differently and in a manner that's relevant (and sensible) to the whole organisation?

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