Thinking Mobile! Your Mutation or Extinction CMO’s priorities & challenges
Consumers have decisively moved to mobile as highest media consumed in a day. With almost 40% of the time being spent on a mobile by a consumer, it should be a default choice for media.
However hardly 3-4 % media dollars are going in this medium, how does a CMO mutate to adopt this medium for the brand. What are his priorities and challenges, from understanding the medium to having a right kind of talent to manage the consumer journey.