The Trump communications playbook - what makes him tick?
"Jesus, I still can't believe Trump is actually the POTUS! Where is Obama and where is Trump!!" is a refrain I hear from many. By the time we're in Stream, he would have taken charge of US's nukes officially. So what makes a uncouth bully like Trump tick? When did such a character become kosher? What can we learn from Trump style communications? Can it work for brands? This goes diametrically opposite to Anant's discussion topic around authenticity - I do understand that!