Games : Destination for brand engagement & beautiful ads
Pokémon Go has been monumental for gaming industry both globally and here in India in 2016.... Games have always played an important role in the history and mythology of India. Mobile like other spheres of our life also revolutionized gaming taking it to the masses...Since Indians don’t pay for games they have a high tolerance for ads in them. However, instead of billboarding the games with banners & interstitials it is interesting to look at new native & rewarded ads in the game...How can brands tell an interesting story natively in a game to enhance the gaming experience & still meet its objective of brand awareness and build interest... How can brands reach a mass audience instead of building a game ground up? ... Let's make ads beautiful beginning with games!