Competing with FREE – the ultimate challenge? Is this the end of brand marketing in India?
As competition heats up in the Indian market players such as Jio have driven a paradigm shift by launching their free data offer. Is predatory pricing the new weapon? Do the good old tenets of brand marketing cease to matter as much? Is India (at least majority of it) a pure price driven market? Join the discussion to debate and discuss these and many more such angles to what promises to be a never before witnessed time for the Indian marketer.