Can Marketers save the planet?
Our planet is dying, and a big contributor is reckless consumption. The linear process of our use & throw economy, is beginning to raise its ugly head all around us. From air pollution, to garbage dumps, to contaminated food, and depleting water. In such a world, how should marketers play their role ethically, and responsibly? Can we reinvent our roles, choose categories & jobs responsibly, and be a part of the effort to save our beautiful planet?