Why We Need To Build IAB Indonesia
The Singapore chapter of the IAB has become a key part of the industry in the last few years.
It connects the industry to the government, educates marketers and gives them tools and standards to follow.
These activities have led to growth in revenues for the industry, and just as importantly, they have led to a growth in maturity and acceptance.
As the most important market in South East Asia, it is time for us to make this happen in Indonesia!