Ad Verifications including Viewability is a passe topic now so what are people talking about in measurements today?
The hottest topics around digital measurements in the last few streams were viewability, ad fraud and brand safety but these are done and dusted. What's in vogue now - Video measurements? X-media measurements? OTT and IOT measurements? Let's chat about the pressing measurements needs in the digital ecosystem today and how close we are in making those measurements happen.