Are we already living in a simulation?
Fake news, deepfakes and alternative facts, opinion bubbles and echo chambers... have we already created a virtual reality by the way we influence and confirm our perception of reality today?
Chem trails, anti-vaxxers, flat-earthers... they question the truthfulness of our reality. Everything seems possible today. Who would be surprised if aliens land tomorrow?
What is REAL seems more in question than ever. This discussion is about the changing perceptions of reality and how people, companies and brands can and should respond.