Are marketers prepared for the mainstreaming of right-wing populism ?
As rightwing populism grows in the west & east and young dynamic leaders spearhead today’s nascent movements and perhaps tomorrows mainstream thinking – are we as marketers prepared for this shift?
What goes into appealing to this segment – often known as the silent majority but no more.
What can we learn from the successful election campaign of Trump and other right wing parties or leaders here in the east?
Would love to hear different opinion as well as any successful marketing cases from markets where rightwing populism is taking root.