The agenda for Stream South Africa 2019 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.

Estian Fourie

3 Second Stories - A 'hands on' flipbook workshop

Let's chat about how so much of today's content is absorbed in 3sec, and how knowing this can make us be better communicators. We'll be exploring 3sec thinking, then applying that thinking into making, yes you'll need to draw, not just talk, a flipbook. Materials provided, +- 20 spots available.

Julian Mountain

Another Acronym or a Real Outcome that matters...?

Digital media metrics have confused us, distracted us from what actually matters... shifting the needle of business growth + job creation. How do we ensure that smart people, tech and AI enable something like "Programmatic Replenishment" – where retailer's stock levels and media investment are intelligently linked to replenish shopping carts? How can we help this succeed in 2020 and beyond… without creating more acronyms?

Emma Cox

A cashless future – is it possible?

Could the days of scratching for coins down the back of your couch or frantically looking for an atm to draw cash at an event be a thing of the past? How would a cashless world look? How would this impact our future? Our kids? Their kids? Keeping money between the crevices of a mattress may be a thing of the past, but maybe the R100 in your wallet soon will be too. Join Karri and Snapscan in an open discussion on the possibilities of a cashless future.

Adama Sanneh

Can Creativity Change the World?

Creativity – the ability to generate new and meaningful ideas - is the “essential ingredient” to build a better future for all. Creativity is internationally recognized by institutions such as the UN and WEF as both the top skill of the future and one of the primary contributors to sustainable development. But how can we plan to leverage Creativity’s true value? What is the role that creative businesses can play? And can we accurately plan for sustainable development if we can't measure Creativity? It’s time for creative businesses to elevate Creativity to a tool for social change. I'd love to explore this topic together.

Brent Spilkin

Rich Jews Vs. Black Tax

What millenial black South Africans can learn from the multi-generational thinking Jew's have regarding their wealth.

Lynette Ntuli

Bricks to Clicks: Workspace Interrupted.

2019 has been a watershed year for the labour market in South Africa, with major retrenchments across several sectors making headlines. A large number of these decisions have been driven businesses in the financial services, retail, mining, media, construction, manufacturing and others electing to occupy less physical space, prioritise efficiencies and respond to changing business models and structural dynamics. The rise of technology in fintech, ecommerce and production is rapidly shaping where and how we work, live, play. Where will the retail shopfront, manufacturing plant and workplace of the future position itself and how will it affect productivity, employee and consumer experiences, wellbeing, brand and culture engagement.

Lynette Ntuli

Give the People what they Want.

Retail disruption and activity on the African continent in the last 5 years has significantly been defined and driven by market conditions and economic movements. Very little focus has been given to seismic, often undocumented demographic, social and cultural shifts that are shaping consumer attitudes, experiences and choices. This lack of contextually rich insight often translates into campaigns, products and services that are woefully blind and disconnected to what African consumers want, creating new divides in access, innovation, inclusivity and affinity. If you are still using “black diamonds” as a consumer segment descriptor, we probably need to talk!

Arthur Goldstuck

Lessons from the future

Just when I thought journalism had become a side hustle to my research work three years ago, I suddenly found myself meeting one industry pioneer after another. From World Wide Web inventor Tim Berners-Lee to binge-watching inventor Reed Hastings (aka Netflix founder) to Microsoft messiah Satya Nadella, these encounters helped put together this picture of what it will take to build the future.

Lana Strydom


What will the workplace of the future look like? How will new ways of working impact on management and team structures? How will skill sets evolve to accommodate new ways of working? How will we retain an ever reducing skilled workforce? How will we ensure ongoing up-skilling of existing staff? What does the tool sets look like to accommodate and promote new ways of working? How will competitiveness be impacted by new ways of working?

Rick Joubert

Even better than the real thing?

The emergence of digital objects technology and economic ecosystems has created the potential for digital objects to be owned and shared – at scale - in the same way that that physical objects are. Currently digital collectables (art, sports cards etc) and video game skins (think skins for in-game weapons, clothes for avatars etc) represent the most important use cases and the market size for these alone is already estimated to be well over over $100B per year. Do we fully appreciate the psychology (ownership, social status, power hierarchy, etc) already in evidence around the ownership and use of digital objects (and rights) in the global massive multi-player online video game industry - with hundreds of millions of young people around the world (and in SA) already attaching significant value to such objects. How might this trend start bleeding into the consumer goods space both at the individual product proposition level as well as in marketing related areas like loyalty, sampling and promotion. What’s a “digital twin”? What are the experiential interfaces for digital objects both now and in the future?

David Smollan


Practical Purpose - making it come alive in a sustainable way

So much literature has been written about putting purpose at the heart of Strategy. It has now become so fashionable that it is almost embarrassing to think of a business plan without it. Which companies have made it practical in a way that it really comes alive in a self sustainable way.

Ashley Kotzin

Managing the Talent Development Pipe-line

How can professional sport teach us to manage our talent better, how do we develop young talent for consistent performance, how do we manage the tension between development and acquisition of talent?

Shayne Mann

Proximity creates magic

Have you ever wondered how a chance meeting with somebody can radically alter your destiny? Have you ever thought about how you can amplify this idea? Our business is about creating an environment that puts people into the headspace of abundance and open to engage with people that they would not normally engage with and hopefully make a meaningful impact on their lives. Join me at stream as we dive into this fascinating discussion.

Fred Roed

How do we eat the entrepreneur elephant in South Africa's room? In small bites, of course.

In 2019, my colleagues at Heavy Chef conducted the largest ever survey of entrepreneur learning ever conducted in South Africa. Together with our partners Yoco and InOn Africa, we reached out to 60,000 entrepreneurs and received over 4,000 detailed responses. We wanted to find out how entrepreneurs educate themselves. What did we uncover? Ohhhh, nothing surprising really. Except perhaps how we can unlock this country's potential.

Julia Robson

Esports - what are the kids up to these days?

Taking a closer look at how the competitive scene of video gaming exploded into the multi-billion dollar industry it is today and more importantly, why everyone is participating!

Nomalungelo Faku

Purposewashing, the new threat to brand authenticty?

Has the need for brands to appeal to consumers's sense of purpose gone too far? In a complex society, with multiple challenges, are we still getting the insights that align a brand to a purpose correctly? Perhaps not all brands need a purpose and some types of products are better selling functional benefits. How does a brand know & when is it bad for a brand to align to a purpose?

Lauren Woolf


By virtue of their proximity to innovation, technological trends and contemporary marketing developments and practises, agencies are ideally placed to reimagine, structure and market their business to drive their own reinvention and growth. Add to that, creativity as their very own competitive advantage, agencies should be among the most evolved and innovative marketing organisations in the world. But that’s not really true. Is it? The interest area of this conversation is around how those who advise others on creativity and innovation for growth and impact, do the same for their own businesses. Or not. And does it matter anyway. Come chat to Lauren - and together - about the myths, biases, research and revolutions in this space.

Roxy Davis

How do we influence key role players in South Africa to recognize the importance of social prescribing

Imagine being completely mindful in a place where you have never felt more connected to the world around you. Across the world, including the UK and USA, surf therapy has been recognized as an effective and sustainable intervention model as part of Social Prescribing. Social prescribing has provided local organizations an opportunity to refer people to community groups or initiatives for practical and emotional support. These community groups or initiatives give people time, focusing on ‘what matters to me’ and taking a holistic approach to people’s health and wellbeing. There is emerging evidence that social prescribing can lead to a range of positive health and emotional outcomes for people ultimately resulting in an improved quality of life. How do we influence key role players in South Africa to recognize the importance of social prescribing and embracing programmes like surf therapy as an intervention model focusing on wellness not illness, on ability not disability?

Styli Charalambous

Capitalism, unchecked will destroy us. What will save us?

The pursuit of self-interest, aided and abetted by a system of greed, has brought us to the point of multiple converging global disasters. Rising inequality and populism amidst an onslaught of climate crises means we face an uphill battle to save what we still consider a normal existence. For us to stand any chance we need to reimagine economic systems and how we measure success beyond profit. What does a new economic model look like that can save humanity?

Dean Carlson

Is it possible to promote your product, service, or event at a fraction of the cost in a way that is (almost) completely measurable?

We invited Ryan Holiday, bestselling author of Growth Hacker Marketing, to South Africa to host a masterclass on the topic. Ryan's campaigns have been used as case studies by Twitter, YouTube, and Google and written about in the New York Times, Fast Company, etc., so based on his commitment to guide us through the process, we decided to only use Growth Hacker Marketing in promoting our event. On the 12th of September, BrainFarm achieved a GUINNESS WORLD RECORDS® title by partnering with South African Artist, Percy Maimela, in producing the world's largest coffee grounds mosaic of DJ Black Coffee as part of the Growth Hacker Marketing campaign behind our event. The coffee that we used had expired, and the activation space sponsored, so although this formed a small part of our ongoing campaign, it highlighted the fact that it is possible to generate massive publicity and social media buzz regardless of budget.

Nyimpini Mabunda

Will brick and mortar retail ever develop in Africa, or we will leapfrog too e-commence? implication for communication

Mpesa or mobile money made Africa one of the pioneers in mobile payments in the world, out of necessity as there were no banks everywhere yet people needed to transact. Same way mobile phone leapfrogged fixed lines in Africa. There's under development of retail, especially large chain supermarkets in malls. is this an opportunity for Africa to leapfrog to e-commerce as costs of development is high, let alone roads infrastructure for large trucks to to logistics support. how do we build brands in the rest of Africa if we are are to be digital first in everything we do. From advertising, to research, to merchandising and so on

Nyimpini Mabunda

What's the 'Uber' of research and consumer insights?

Done a retail audit lately, based on sample of retailers delivered post event? How about advertising research to predict if ad will be successful, turned around 3 weeks later? And product concept testing (PCT) for new innovation. With Facebook, Google, Telco data, location aps, other social media, Uber/ uber eats, loyalty cards like Smart shopper and even our connected cars giving real time behavioural data and motivation of consumers at scale never seen before, do we still need these static estimators of consumer behaviour? Do we even need census done traditional way? research is dead, live real time integrated insights is alive

Adam Pantanowitz

Time & space: moving our nervous systems to new places

Have often observed how people are great at moving through space, at a point in time, but we are not as great at observing our movement through time (in space). In the modern age, it feels like we're saturated with information, and perhaps our perception of our movement through time is even changing. Furthermore, we've started to move elements of ourselves to other places (technological destinations). Our conscious minds are no longer confined to our bodies. What does it quintessentially mean to be human? What are the fundamental common traits of human? Is this changing? What will we/this look like in the future? How do we cope? I'd love to carve out some time to chat together about some of the concepts of how we, modern humans, are moving through time & space in ways totally unique to our species, for the first time ever.

Tokologo Commodore Phetla

Are we ready to trust Artificial Intelligence with our Brands?

In December of 2010, I was 16 years old and slightly high on marijuana when I wrote the first line of code to develop Christopher, an artificial intelligence software that performs social listening as a service in order to serve relevant, hyper-personalized ads to consumer conversations as they take place. Christopher can analyse and understand text, image and video content in English and select vernacular languages. How it works exactly? Find out at STREAM ;) Despite the massive opportunity AI presents in various ways! Let's discuss why we are afraid of entrusting AI with our brands? What measures do we want in place to entrust AI with our brands? How do we see AI working in tandem with our social media managers? What is the future of marketing with resonance and relevance?

Jade Kirkel

The Sorbet Story. Building purpose into your brand.

In 2004, my father announced at the dinner table that he was going to start a chain of beauty salons called Sorbet. We were puzzled, it was a rather odd industry choice (I mean, this was a guy who thought a Brazilian was a person from Brazil). As puzzled as we were, we all knew that my father’s entrepreneurial spirit, love for people and culture and odd passion for changing an industry would mean this would be an exciting ride and I dived right in. I spent ten years as Head of Marketing building the Sorbet brand. I learned many lessons along the way but the most valuable, by far, was the importance of building purpose into your brand and as long as you stay close to your purpose your brand keeps breathing. Let's talk purpose.

Stacey Grant

to be (digital) or not to be - is that the right question?

Every business is undergoing some form of digital transformation (if you are in a business that is not, then get out while you still can). And every person is furiously upskilling digitally - I am even on Snapchat to prove I am worth keeping around. But could this all be a major waste of our time? When print came about, did people run around trying to be more "printy"? My children are going to "be digital" whether I like it or not. It is the world they are growing up in. So where should we be putting our energy? Do we really need to "be digital"? Or is it more about asking how we can USE digital tools to be who & what we want to be, and to do what we want to do? Humanity has fallen in love with all things digital & technology, to the point where we serve it, we are almost slaves to it. I believe we need to fall (back) in love with being human, to the point where digital serves us.

Stacey Grant

STRESS - society's glue, or humanity's doom? ... or is it both?

"I'm so stressed!" It's such a common statement, that many of us have stopped hearing it (& at times even responding to it). But in the quest for a stress-free nirvana - have we fully considered the consequences of NOT being stressed? Especially when almost everyone else around us is. Have we become a society that defines value and worth on busyness & stress? We have all seen "that girl" who floats around smiling & happy and seemingly stress-free - why do we judge her more than someone who runs around passing their stress on to others like flu on an airplane? (p.s. you can only join this discussion if you are suitably stressed).

Leane Coetzee

Can your boss tell you what to do on social media?

Yes, no... maybe to an extent. When you opt-in to advocate for your company on your personal social media platforms, do you really have the freedom to say what you feel and does the company have the right to tell you to delete your opinion piece? When employees share their opinions about their company's actions or achievements online, external parties perceive it as more trustworthy. But what happens now? There needs to be some level of control or agreement between the employee and employer of what is acceptable to say online...but how can a company control what employees talk about on social in an ethical way?

Danny Druion

What Evil Can Teach Advertising

"Words build bridges into unexplored regions."- Adolf Hitler. The combination of this quote's sageness and its author's notoriety creates the perfect metaphor for this talk. During the discussion, we will take an uninhibited dive into the twisted philosophies, perspectives and ploys of some of humanity's most wretched figured and groups, to see what lessons can be unearthed- all in the name of more becoming more effective and impactful marketers. Parental advisory recommended.

Priya Reddy

Taking the yuck factor out of water reuse

After the severe water crisis of 2017, the City is looking at a number of alternative water projects. One of them includes water reuse - that is, taking used water, cleaning it and putting it back into the system for consumption. We need to create communication around this that will convince people that it is clean, safe and palatable - and that there is no alternative if we want to have a water secure future.

Adelaide McKelvey

SHARED VALUE -The (r)evolution of ‘Purpose-led’ business

SHARED VALUE - as a business strategy defined as “profit with purpose” Should Corporate engagement in society be viewed as a business cost, to be traded off against profitability? Can the inclusion of SHARED VALUE in the business strategy, benefit society and boost their competitiveness at the same time ? Can SHARED VALUE positively address the long list of Statutory and Governance compliance imposed on South African business in a manner that makes economic and business sense. Will SHARED VALUE be the solution for addressing the skepticism of the Youth of today (our clients and consumers) - who believe that Corporates are not sincerely interested on social and environmental issues. The question confronting the advertising industry is whether we can and should take action with respect to social and environmental impact. With many issues to consider, please join me as we debate the relevance of Shared Value in an African context.

James Boulton

Is it just me that can't stand social media?

Just about everyone is on Facebook or Insta, but is social really social? No matter the platform, they all share the same trait of being dangerously inauthentic - what you see is not what you get. Adding more smoke and mirrors, the tech giants have done a poor job of policing and regulating "fake news", bots and bogus followers, it's hard to know whom or what to trust. So is this inauthentic environment a suitable place for brands to be engaging in "real" conversations with customers?

Shaun Frazao

Pitch Please!

We are all semi-addicted to pitching. The late nights, the adrenaline, the raging uncertainty and of course dealing with procurement. But very often there is a disconnect between what clients expect to see in a pitch and what agencies think clients want to see. So let's have an open and honest discussion about pitch culture, the role of procurement, the "pitch fee", and various other hot button issues around the process of pitching.

Sergey Sheykhetov

Is mobile money the future of Africa?

Is mobile money going to replace traditional banks? What is behind the M-Pesa success story in Kenya? What are the “must-haves” that are critical for mobile money service to fly? Let us discuss mobile money in Kenya, Ethiopia, Zambia, Tanzania, Malawi, DRC , Uganda and South Africa.

Emilie Gambade

On the edge of change: climate crisis

On Monday 1 July, I, along with my associate editor, joined a group of 41 students, and 32 lecturers and scientists, aboard the Antarctic vessel, the SA Agulhas II, for an 11-day journey following the Agulhas current. During the journey we interviewed the team of scientists – from parasitology to physical oceanography – who conduct intensive research along the Agulhas current, one of the fastest flowing current in the world, and track the effects of climate change on our oceans. We also interviewed former President of Ireland, Mary Robinson, and South African Minister of Forestry and Fisheries and Environmental Affairs, Barbara Creecy. We learned more about the Agulhas current, microplastics, sea-level rise; about climate crisis; about the story of a generation, of humanity.

Stuart Steedman

Why is my GPS female? Building personalities into conversational bots

If "conversation" is the newest user interface to software, what led us here? Why have bots failed before? (Looking at you, Microsoft Clippy). Has sci-fi shaped the way we think of AI, and if so, what do we want out of an automaton? What scares us, what makes us adopt? Finally, what is Uncanny Valley, and how do you avoid it? (bonus content: why are almost all assistant bots female? A fun retrospective into male-dominated programming and the "Digital Oedipus Complex")

Howard Sackstein

7 Life Lessons from 7 Remarkable people I've Met

Having travelled to 76 countries, gone to university with Barak Obama and played with some of the worlds greatest leaders and thinkers, Howard Sackstein has distilled 7 life lessons that people have taught him along the way

Kevan Aspoas

Will Business just always conflict will caring for the environment.

Business has a bad track record in caring about the earth, the environment, resources, pollution, etc. Only once under pressure does it move. And then marginally. Green washing is everywhere. Youth is now driving the agenda. What is the next move from Business?

Monique Claassen

Trump and Brexit; scandalous? Fake news? Or brilliant marketing?

Audience segmentation, campaign message targeting, changing behaviour; these are things great marketing campaigns and Cambridge Analytica have in common. Let's discuss where the ethical line should be drawn.

Kyle Findlay

Let's talk about how AI works

Interested in this area which gets so much lip service in the media? Want to know more about how natural language processing works, or image and video processing, or how to make chatbots 'speak' (kind of like) humans, or what goes into creating an AI data pipeline in an organisation? Let's discuss :)

Kyle Findlay

A tour through South African popular music of the last century

Do you know your Manhattan Brothers from your Bing Crosby, your Hawk from your Led Zeppelin, or your Bob Dylan from your Roger Lucey? Our country has cultural amnesia thanks to Apartheid so a criminally large proportion of our society doesn't. So much good music came out of this country in the last century and much of it is forgotten, from doo wop of the 50s to psychedelic rock of the 60s, and folk and funk of the 70s. Let's get together and listen to some of this stuff :)

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