Discussions

The agenda for Stream South Africa 2019 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Adelaide McKelvey

iAfricanHub

SHARED VALUE -The (r)evolution of ‘Purpose-led’ business

SHARED VALUE - as a business strategy defined as “profit with purpose” Should Corporate engagement in society be viewed as a business cost, to be traded off against profitability? Can the inclusion of SHARED VALUE in the business strategy, benefit society and boost their competitiveness at the same time ? Can SHARED VALUE positively address the long list of Statutory and Governance compliance imposed on South African business in a manner that makes economic and business sense. Will SHARED VALUE be the solution for addressing the skepticism of the Youth of today (our clients and consumers) - who believe that Corporates are not sincerely interested on social and environmental issues. The question confronting the advertising industry is whether we can and should take action with respect to social and environmental impact. With many issues to consider, please join me as we debate the relevance of Shared Value in an African context.

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