SHARED VALUE -The (r)evolution of ‘Purpose-led’ business
SHARED VALUE - as a business strategy defined as “profit with purpose”
Should Corporate engagement in society be viewed as a business cost, to be traded off against profitability?
Can the inclusion of SHARED VALUE in the business strategy, benefit society and boost their competitiveness at the same time ?
Can SHARED VALUE positively address the long list of Statutory and Governance compliance imposed on South African business in a manner that makes economic and business sense.
Will SHARED VALUE be the solution for addressing the skepticism of the Youth of today (our clients and consumers) - who believe that Corporates are not sincerely interested on social and environmental issues.
The question confronting the advertising industry is whether we can and should take action with respect to social and environmental impact.
With many issues to consider, please join me as we debate the relevance of Shared Value in an African context.