to be (digital) or not to be - is that the right question?
Every business is undergoing some form of digital transformation (if you are in a business that is not, then get out while you still can). And every person is furiously upskilling digitally - I am even on Snapchat to prove I am worth keeping around. But could this all be a major waste of our time? When print came about, did people run around trying to be more "printy"? My children are going to "be digital" whether I like it or not. It is the world they are growing up in. So where should we be putting our energy? Do we really need to "be digital"? Or is it more about asking how we can USE digital tools to be who & what we want to be, and to do what we want to do? Humanity has fallen in love with all things digital & technology, to the point where we serve it, we are almost slaves to it. I believe we need to fall (back) in love with being human, to the point where digital serves us.