Discussions

The agenda for Stream South Africa 2019 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Nyimpini Mabunda

Saseka Digitech

What's the 'Uber' of research and consumer insights?

Done a retail audit lately, based on sample of retailers delivered post event? How about advertising research to predict if ad will be successful, turned around 3 weeks later? And product concept testing (PCT) for new innovation. With Facebook, Google, Telco data, location aps, other social media, Uber/ uber eats, loyalty cards like Smart shopper and even our connected cars giving real time behavioural data and motivation of consumers at scale never seen before, do we still need these static estimators of consumer behaviour? Do we even need census done traditional way? research is dead, live real time integrated insights is alive

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