What's the 'Uber' of research and consumer insights?
Done a retail audit lately, based on sample of retailers delivered post event? How about advertising research to predict if ad will be successful, turned around 3 weeks later? And product concept testing (PCT) for new innovation. With Facebook, Google, Telco data, location aps, other social media, Uber/ uber eats, loyalty cards like Smart shopper and even our connected cars giving real time behavioural data and motivation of consumers at scale never seen before, do we still need these static estimators of consumer behaviour? Do we even need census done traditional way? research is dead, live real time integrated insights is alive