ARE CREATIVE AGENCIES THE COBBLERS’ CHILDREN (without any shoes)?
By virtue of their proximity to innovation, technological trends and contemporary marketing developments and practises, agencies are ideally placed to reimagine, structure and market their business to drive their own reinvention and growth. Add to that, creativity as their very own competitive advantage, agencies should be among the most evolved and innovative marketing organisations in the world.
But that’s not really true. Is it?
The interest area of this conversation is around how those who advise others on creativity and innovation for growth and impact, do the same for their own businesses.
Or not. And does it matter anyway.
Come chat to Lauren - and together - about the myths, biases, research and revolutions in this space.