Discussions

The agenda for Stream South Africa 2019 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Nomalungelo Faku

Telkom

Purposewashing, the new threat to brand authenticty?

Has the need for brands to appeal to consumers's sense of purpose gone too far? In a complex society, with multiple challenges, are we still getting the insights that align a brand to a purpose correctly? Perhaps not all brands need a purpose and some types of products are better selling functional benefits. How does a brand know & when is it bad for a brand to align to a purpose?

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