The agenda for Stream South Africa 2019 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:
The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.
Telkom
Has the need for brands to appeal to consumers's sense of purpose gone too far? In a complex society, with multiple challenges, are we still getting the insights that align a brand to a purpose correctly? Perhaps not all brands need a purpose and some types of products are better selling functional benefits. How does a brand know & when is it bad for a brand to align to a purpose?
