Can Creativity Change the World?
Creativity – the ability to generate new and meaningful ideas - is the “essential ingredient” to build a better future for all.
Creativity is internationally recognized by institutions such as the UN and WEF as both the top skill of the future and one of the primary contributors to sustainable development.
But how can we plan to leverage Creativity’s true value? What is the role that creative businesses can play? And can we accurately plan for sustainable development if we can't measure Creativity?
It’s time for creative businesses to elevate Creativity to a tool for social change. I'd love to explore this topic together.