You have been invited to Stream because you are a leader, or game-changer in your field…. And we want to hear your thoughts (not ours).  Crowd-sourcing determines the content of the event, which begins with an empty whiteboard to be filled by you, the attendees, with ideas for Discussions. Everyone, including you, is expected to participate and contribute.

So, what is a Discussion?

A Discussion is a 1-hour long discussion group on a topic proposed by a participant of Stream. Typically, each group will have between 20-30 people, and will be hosted in one of our class-room spaces around the hotel, ranging from tents in the gardens, to indoor spaces with basic AV.

Suggesting a discussion topic doesn’t mean you have all the answers. Instead, good discussions favour a punchy question, debate and willingness to hear many points of view. Previous topics include: “Artificial Intelligence: will it overwhelm us?”; “The future of news for millennials”; “Crowdfunding: how the little guy wins”; “Are we becoming illiterate?”; “What I discovered living inside Instagram”; “Seven reasons mobile is king in Africa”; “Are wearables a scam?”; and “Can there be a future without ads?”

OK got it. So how do I add my idea for a Discussion to the agenda?

You can create a New Discussion by clicking on the orange ‘Submit Your Idea’ button below. You’re aiming for a short, sharp, teaser as a title, and then 3-4 lines to explain what you’ll cover in the Discussion. You can see examples below, or here.

If it’s your first time at Stream, and you’re hesitating, don’t. 80% of everyone at Stream has never been to an “unconference” before, so you’re in good company. The event is designed to get you out of your comfort zone. If you’d like test out an idea before posting it, let us know.

How do I schedule a time for my Discussion?

When you arrive at the hotel, we’ll register you, and show you to the Big Boards, two massive white-boards, that look a bit like a blank school timetable. You’ll be able to add your idea to a 1-hour slot on the boards at 3.30pm on Wednesday. Later that day, we’ll give you the opportunity to “pitch” your idea to the whole group as part of the Preview Show.

Any questions?

Let us know! We are open to ALL ideas, and can help you plan a Discussion outline, feedback on an idea, or prepare any materials you might want. Just get in touch here.

Ali Dib


Trump won after the most unorthodox election cycle in history. How should news/entertainment/advertising change during Trump’s presidency?

Donald Trump used frightening rhetoric, campaigning on banning Muslims from the U.S. and deporting undocumented immigrants, threatened to jail his political opponent, and was caught bragging about committing sexual assault. Then he was elected as the 45th President of the United States. Now what happens? Following this tumultuous election cycle, join Jonah Peretti and Ze Frank to dive into how news, entertainment and advertising might change in light of a Trump presidency. How should a media company respond to a candidate like this becoming President? How should news organizations cover him? How can entertainment and advertising embrace the diversity of all Americans when the country is more polarized and there may be a backlash against political correctness? This session will explore how participants are planning to react to to this big change in our country. How will marketers shift their tone based on our new President Elect, how will media companies and agencies adapt to this new reality, and where should we all be focused in the coming years. What are the challenges to covering news objectively and creating content for deeply divided and diverse audiences? Will brands and media companies shift their strategies to create content that resonates with all sides, or will they aim to reflect their existing audience?

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