Twentieth Century Fox
We live in a short form, bite sized world but some of us are selling content, experiences and products that demand TIME and ATTENTION. Things that are in short supply today. Is the answer to change the product or can we reposition these products and experiences as things that are worth investing time in? We are focused on movies but this goes for any brand that is seeking a deeper engagement with their consumers.
Kinetic
In the world of advertising we all see and do a lot of VR and have become somewhat spoiled by the profusion of VR demo’s, but are advertisers investing in the medium? What is needed to encourage more advertisers to create truly immersive VR experiences.
Kinetic
The proliferation of digital screens has put Out of Home in the spotlight recently, but are advertisers using the medium to its fullest effect? The screens are connected, living, breathing displays capable of flexing and changing with the environment and the mindset of the audience around it, but many brands still use the medium as a glowing poster. Why?
Kantar Retail
In terms of income polarization, social tension, education inequality, political chicanery, religious fundamentalism, family dynasties and ethnic/racial tensions a foreigner would be forgiven for reading the news about America and thinking this were a country more like a "developing" country than a "developed" one. Is this true or not? Does it matter?
MITTEN Media
Why does your brand exist? What's it's purpose? Why will consumers (and society) be better off because of you? Yes, I know you want your brand to challenge conformity and be fresh and novel, but is that the essence of who your brand is and the emotional truth people believe about you- and where they will or will not allow you to grow.
MITTEN Media
More than ever more ideas seem to be what drives clients in seeking agency relationships versus long established agency relationships where new talent can be brought in to reinvigorate a seemingly stale creative effort. Or is better to have a portfolio of idea factories that are one and done but come up with big, breakthrough ideas? Should holding companies go back to the chicken and create a whole egg by combining media, creative, planning, analytics all under one roof.
Snapchat
GroupM
At some point in our careers, we've likely all spent some time at an agency or a publisher. We are aware of the challenges on both sides -- especially in the ever-changing ecosystem we're currently working within. When it comes to delivering great work and making our clients happy, how can we focus on ways we can better work together?
IBM
Technology is rapidly changing the job market. Blue Collar jobs felt the squeeze first, helping sweep Trump into office. White Collar jobs are next. There are currently 6M job openings in America with 7M people looking to fill them. What economies need today is a commitment to New Collar roles. What does that mean and what should we do about it...to save our companies...and to save our jobs? Come help decide.
IBM
Climate change is real. (Despite what some people might say.) 30% of the Fortune 500 cite weather in their quarterly earnings call as to why they made or missed their number. But, the average American doesn't seem to care. In this discussion, we will brainstorm the right way to change the conversation so that people give a damn.
IBM
The industry elite are debating on whether AI is good or evil. Where do you land on that? Is AI taking over jobs? We know how AI is helpful at home -- Alexa and Google Home for instance -- but how is it useful at work? What does this mean for the advertising and marketing industry? Much of AI is still in the future. Why are you - and IBM - pushing us to embrace it now? What should we do differently when we go back to work? How should this change what we do?
Kantar Vermeer
Do we have a nasty case of self-conscious paralysis? No problem, take this.
Fullscreen
Co-hosted by Fullscreen's Playa and by Kieley Taylor, Global Head of Social @ GroupM.
Red Fuse
Was it a war on Black money hoarders or a body blow to the workforce? Was it good for weaning the country off its dependence on cash and moving transactions to digital platforms? The rise of a phoenix ‘PayTM’. How Indians started using Paytm’s digital wallet and Jack Ma took notice and invested.
mitu
Former Nickelodeon President and current mitú CEO, Herb Scannell to discuss how brands should harness the economic power and social influence of Latino youth to future-proof their businesses.
London Mathematical Laboratory
The heliocentric revolution was brought about by Galileo's inspired use of modern media (in the 1620s). Geocentricity was driving him nuts, and because he really wanted to change people’s thinking he went twitter. In the decades before, the entertainment industry had made a great leap forward. Cervantes had written the first novel, as in the first novel ever. Shakespeare had freed drama from Classical Greek predominance. Aware of these developments, for his big message Galileo went for popular entertainment, writing his critique of geocentricity in the form of a hilarious dialogue. In Italian, not Latin. And he went for controversy. He knew the Inquisition would ban his book, but if anything that would add to its allure. I want to discuss what Galileo would do with today’s media. For a proper conceptual revolution - a paradigm shift - what tools do you employ? Cards on the table: I’m a scientist trying to correct a 350-year old error in the foundations of probability theory.
Quantcast
According to Gartner, we are at peak "hype cycle" with Artificial Intelligence. In reality, AI isn't a buzzword. It will be bigger than the Internet and will be the most important technology of the 21st century. It will transform every customer experience, every company and every industry. While many execs have a business strategy, few have an AI strategy. Come have a provocative discussion about practical use cases for AI with one of the world's AI experts who's worked in the field for 25 years, computer scientist and Quantcast founder & CEO Konrad Feldman.
mitú
Let's spark a dialogue about the vital importance of "sending the elevator back down" with special attention to diversity. Why? Because Diversity isn't a quota, an accident, or a privilege reserved for niche companies. It's today's American Reality, and it's good for business. True diversity brings a variety of life experiences- whether from gender, race, religion, sexual orientation/identification, socio-economic background, or other. It colors our world with today's *actual* consumer spectrum and will drive more innovative engineering, product development, brand messaging and consumer experiences. Today, we will discuss how to drive organizations that consciously hire, empower, mentor, make room for and lend voice to Diverse Leadership.
Playbuzz
The older we get the further we seem to get from understanding teenagers, yet they are already designing, developing and creating the future at a remarkable pace. More-so than ever, this impressionable audience has access to content way above their maturity and technical skills that far outweigh our own. Should we (as industry leaders and parents) have reason to feel threatened, apprehensive or down-right scared of this generation. More and more young people are beginning their careers in startups; does this make them a threat to our jobs? How do we moderate widespread increases in extremism among the young and unprecedented access to information? How do we keep up with how they consume & share information? Or, as a generation of very young innovators and pioneers, could the opposite be said to be true; that we instead should feel encouraged & inspired by the force of this group in our society.
Effective |an Ogilvy company
Can poetry really help you in business? For me, appreciating poetry came later in life and it's been a game changer. It's helped me understand myself, others and the world. In this session, I'll share my experience with David Whyte, John O'Donohue, Dante, Rilke and Rumi. Come and learn about some poems that have been impactful to others or better yet, bring some of the works that have shaped your life.
Deeplocal
Make real things people care about. ------ It's easier than ever to ignore advertising. People get excited about new things put into the world that they don't perceive as advertising. How does marketing get comfortable launching products and how product-like do they need to be to get attention?
Deeplocal
Make it feel exclusive in an age of everything, everywhere, all at once. ------ Almost anything can be made quickly, at infinite scale, and with global availability --from music to soda. Because it's so easy to get anything instantly, our products don't feel special anymore. We're seeing a rise in desire for things that are harder to produce and more limited like vinyl records, handmade axes, or locally-built furniture. Exclusivity matters to people now more than ever, and they will pay more to feel special. How do brands that are really good at making consistent products globally make their stuff seem special?
Rakuten
This is the attempt of an addendum to Pete's idea: For years, everyone “knew” that audiovisual content would, over time, replace the written word as the most used way of receiving information. My son (13) uses YouTube as his preferred way to learn. The only books he touches are the ones he needs to use for school. Recently, I introduced Alexa (an echo dot) to the family and watched, how everyone interacts. The speed of adoption was astounding. One future scenario: virtual assistants might obviate the need to read or write within the next decade and the next generation may become one of "functional illiterates", except for an “academic elite” (i.e. back to medieval times). The business challenge: the density of information that can be transmitted in a voice-centric environment is massively lower than in a visual environment. How can current ecommerce and advertising firms prepare for this future scenario?
Rakuten
In 2015 German white goods manufacturer Miele presented the first washing machine that will re-order detergent automatically. (https://www.miele.de/en/m/miele-presents-worlds-first-networked-dispensing-system-at-ifa-3155.htm). What if more and more household appliances make every day purchasing decisions? What if the machine decides what product to buy, who to buy it from, when to buy it and at what price? How does a consumer discover new products or new merchants? Who will influence the purchase decisions and how? Will there be advertising at all? Will there be transparent algorithms, or will the brands and merchants have to pay the appliance manufacturers for being listed?
Spotify
With the rise of streaming music platforms, podcasting, and voice-assistants, are brands and the creative community ready to craft communication outside of the visual?
Crimson Hexagon
With simple, cloud-based design tools and the increasing availability of 3D printing, what does our world look like when your kids get to design their own toys and you get to design and print your own medicine that specifically matches your DNA? How do organizations, industries and people adapt to this reality and who wins and loses?
Cision
Huge brands are cutting their paid media budgets because they aren't seeing the returns on their investments. CMOs are struggling to find the Holy Grail of budget allocation across all their media channels. Quite frankly, they are looking for better and/or different ways to invest. CMOs know earned media is highly effective. And they know earned media actually amplifies paid media and vice versa. However, they can’t prove it because it's been too difficult to accurately measure it. The answer: apply the same data, automation and measurement technologies used in adtech to earned media. Learn how world-class CMOs and CCOs are going to change this dynamic starting in 2018.
Adobe
Technology and automating workforces have made things faster and more efficient, but have they made it better? Have we become so focused on building the biggest warehouses, both physical and digital, that we've forgotten how to innovate? In 1959 (58 years ago) the team of just 40 engineers dubbed the Skunkworks division of Lockheed Corporation (a then 28,000 person company) began development the of the A-12 - the Mach 3, 2,200mph strategic renaissance aircraft that became the SR-71 Blackbird - which tooks it's first flight just 3 years later in 1962. Do we need to re-invigorate this decades old structure to drive innovation in our companies of today? I think yes.
Y&R
In a climate where this morning's disruption is today's conventional wisdom, how do you tune out the Digibabble and focus on the customer? Y&R CEO David Sable says...it's time to shatter! Leading an interactive discussion, David invites audience participants to join him as he turns the droning adages on their heads. Don't just challenge the chorus, shatter the thin ice they rest on.
Microsoft
AI is everywhere – every client meeting, every event, and every keynote. The conversation often starts and ends with technology. But is it technology driving people (Westworld) or people driving technology (Big Hero 6)? What is the human component to this AI equation? And If AI is the technology amplifier and you don’t have culture in place – does it amplify the wrong things? Microsoft clearly has Hit REFRESH, as CEO Satya Nadella’s latest book explains, and AI and people are at the heart of the transformation. Please join Kalees Meckling, Director, Strategy & Innovation and Paul Longo, Head of Agency Development for a REFRESHment and lets have an open and honest conversion about AI and the human element to this equation in our personal and professional lives.
Mozilla
Both software users and software developers prefer a high quality level. Users, and the people whose information is managed by software, pay the $1.1 trillion cost of buggy software. Meanwhile, the software business is incentivized to release software at a low quality level, in order to build network effects. Can new market mechanisms help? We'll talk about possibilities for some of the market designs that are becoming feasible thanks to blockchain and smart contracts technologies--including a futures market that trades directly on the status of software bugs, and new reputation metrics for evaluating software quality.
Chanel
Our email inboxes are relentlessly full... Slack and Instagram feeds go on for days... and there's more video content to binge than hours in the day. And, all of that has us helplessly attached to our devices. Yet, research tells us that our most creative thinking happens when our minds are at rest. What is the future of creativity when our minds are seemingly never at rest?
Social Native
With 4 billion smartphones on the planet, everyone has the potential to be a creator. With the proliferation of gig economies, consumers’ ability to create and distribute content in real time is changing the world of advertising. In this highly interactive and fun session, step up to the challenge and show your fellow streamers that you have what it takes to be a master creator.
Fatherly
What does a healthy media diet look like in a distracted world? How does a responsible content consumer filter signal from noise, fact from fiction? Should the government play a role in protecting what goes in our brains the way it takes a position on what goes in our bodies? More importantly, what is the future of free will for our kids and ourselves when technology evolves from enabler to compulsion?
With newsroom economics in a tailspin and the foundations of fair and balanced journalism being questioned daily, 140 characters at a time, is it time we freed journalism of the need to make money? Would requiring non-profit status for news organizations help or hurt? If we do nothing what will become of news? Will anyone notice? Will anyone care?
Pfizer
It's easy to get bogged down by bureaucracy and process. The larger the company or project, the worse it can get. How can you shed the restrictions (real, imaginary, self-imposed or other) to move faster and have more fun? I have a few ideas we've tried, but have more questions than answers.
SET Creative
The death of expertise. An inability to think. A world of Blinkists, Skimms and 140 character proclamations. Confirmation biases formed by ingroup-identifying. Claiming expertise without knowing what defines an expert. Have we become the jack and jill of all trades and the masters of none? what do we lose by simply skimming the surface of knowledge and experience?
GroupM
16th Nov 10 a.m. co-hosted by Fullscreen's Playa and by Kieley Taylor, Global Head of Social @ GroupM We will be handing out a one sheet to all guests that we'll be creating and bringing along. We may even have an influencer join the discussion itself!
Universiry of the People
The cost of higher education is skyrocketing, with fewer and fewer able to afford it. Higher education is out of reach for millions in the United States and around the world. This discussion will consider potential solutions to this problem, including the emergence of online education as the primary format. We will also discuss how technology and media can be employed to make higher education accessible and affordable, as well as effective not only in preparing people to participate in local and global economies, but also to be thoughtful, humane, and tolerant.
Mitu
what does young america look like now? what are they in to? why does it matter? what's the same as before? what will never be the same again?
Sitecore
The "smart phone" mobile device just came into being 10 years ago and already people panic if it's not with them 24 hours a day or out of their sight but where does it go from here? Just how far can it go and will it be replaced.....if so, by what? How will things like VR, AI, cloud, etc. replace or supplement it? Is there a "new mobile" to come and what does it mean to us?
The abundance of free content has created an eco-system of competition for consumers attention beyond anything we’ve experienced before. Particularly on mobile, consumers are being programmed to distraction and fragmented attention, which is challenging for marketers and shrinking our attention spans. Goldfish have an average attention span of nine seconds while people now have an average of a whole eight seconds. What can we do about this?
Crimson Hexagon
It's not only a female problem - but one the entire leadership team should shoulder. It's been proven that diversity among leadership teams builds stronger teams and more successful companies. But Men aren't taking a large enough role in this inequality. It still seems to be a female "problem." Men have the access, experience and existing power to support this more than women and we need their help.
Santa Fe Institute
Friday 3:30 Main Stage: What can complexity science and network theory teach us about how platforms work? SFI, a non-profit academic research institute at the forefront of complexity science, is at the starting an 18 month research project on the science of platforms. I'll share some of our early insights, primarily from network theory, and invite your insights at feedback on how science applied to real world platforms.
Bayer
Digital data is increasing the ability for marketers to identify and follow very targeted and often small subgroups of consumers. In doing so we are striving to follow individuals through their purchase journey and enhance conversion and loyalty. But are these hyper target, short-term, efficient practices reducing long term brand equity and actually being counter productive?
CBS News
Will Amazon and Netflix eat our lunch or are Comcast, Disney, CBS, Fox, Viacom, etc. effectively pivoting to the digital era.
Bottle Rocket
When trying to help someone, is it more important to bring your problem solving skills or your deep empathy? Isn't empathy a core component of trust, and isn't trust needed before a good solution will be considered? Let's explore the full concept of empathy and its role in problem solving.
The Partners
Education is failing to even recognize, least of all adapt to the digital revolution. Kids are being sold short and are being prepared for a world that no longer exists. Should we worry, and if so, what can be done about it?
Adobe
Governments at all levels are facing huge Policy challenges that need our brightest and most capable citizens. But very few people want to pursue a career in Public Service. What can we do to, both as citizens and business leaders to change this?
How can brand protect their equity, identity and values in the Wild West of digital. Google and its peers are now taking more responsibility here, but what is the new normal?
bybabba
Direct-to-Consumer brands are growing faster than ever, making the traditional wholesale model less relevant. DTC brands are expected to grow with 71% in 2017, to more than 40% of all manufacturers (according to Forbes), and over a third of consumer last year, reported that they bought directly from DTC website. However, 44% of consumers found stores gave them the best sense of a company they are buying from, compared to only 15% for online. What does the future of retail look like for D2C brands?
Microsoft
The importance of diversity and inclusion cannot be overstated, both as a societal and business mandate – diverse teams not only perform better but are more empathetic and better in tune with consumers. Over the last 2 years, diversity and inclusion have been industry buzzwords but has there been much progress made in our industries? And have brands learned anything? Please join me for an open and honest dialogue in a safe space. Let’s have a great discussion on moving our industry forward.
Acquia
Political partisanship in the US is an epidemic. Compromise is equated with spinelessness, anger is stoked relentlessly, and it's possible to make a lucrative career from exploiting this divisiveness. The road to ruin seems laid out before us. But is there a brighter future on the horizon? Will media consumption patterns change - for the better - the quality and diversity of the information we consume? Will political changes usher in a new era of compromise? And can all of us, as individuals, play a role in healing the divide?
Ogilvy
The misappliance of science: why all attempts to make marketing more efficient are actually making it worse
Decoded
“I believe that by 2050 robots will be so lifelike that many people will find it perfectly natural to have emotional and physical relationships with them.” - Dr. David Levy This summer I met a man in Tokyo who had created up to 200 life-size life-like humanoid robots...mostly female. The sex tech industry is now estimated to be worth 30 billion dollars. Starting prices for a RealDoll are circa $6,000 and falling. 40% of heterosexual men would use a sex doll for pleasure. Is it any coincidence that human to human sexual relationships has been on decline in Japan for years, one of the most advanced robotics nations in the world? Sex...where are we headed?
Decoded
In 2014 I was part of a group that successfully campaigned for code as a mandatory on the UK National Curriculum. Has anything changed? Why is education seemingly one of the last industries to be truly disrupted and transformed by technology? A 1 hour session to explore, discuss, debate and reimagine education. What could we get rid of? Teachers, classrooms, tests? And if we had a blank sheet of paper, how would be design it today?
TOPBOTS
Retail is dying. CPG is also facing tough times. How can brands stay relevant in a world where tech giants such as Amazon, Google and Facebook know more about our customers than we do? How can companies use emerging such as artificial intelligence and machine learning to design better products, understand customer sentiments, and create personal engagements? How should we evolve our strategies in this increasingly tech and data-driven world?
FOX Networks Group
The soon to be sunset AOL Instant Messenger arguably was ahead of its time is many ways - early aspects of social media, inclusion of bots, microblogging, etc. Let's debate what technologies exist today that are arguably ahead of their time and what can we do as an industry to escalate adoption - i.e. Advanced TV, AI, etc.
Emblematic Group
What is the role and responsibility of advertising agencies, tech companies and politicians in restoring trust in civic institutions? What part should they play in combating “fake” news? How can partnerships around new technologies, including virtual reality and augmented reality, play a positive role in disseminating information in order to keep an informed citizenry, a central tenet of a strong democracy? As a member of the Knight Foundation and Aspen Institute commission on Trust and Democracy, the CEO of Emblematic Group, Nonny de la Peña, will lead a session exploring these themes with the intent of taking some solutions back to the next commission meeting in January of 2018.
Unilever Ventures
How can and should business compete with Amazon? Is it worth a business innovating into an area that is likely to compete with them? How scared should one be? Should one try to play nice with Amazon instead, and will they eat all the value when you do?
Twentieth Century Fox / FoxNext
What can we learn from other industries that have weathered the storm? How do you change the narrative, as well as the product/service? Let's solve it.
