Media Transformation 2020: What will trip you up & what to do about it
Media is the marketers obsession now, and for the most part its an underutilized muscle. So lots of organizations are training it up and injecting new strength. But you need vision and brains to complement the brawn. You can't connect the words disruption, innovation and transformation in a sentence and click your heels and hope for the best. It's just not that simple. What are the 5 pitfalls that marketers and media professionals need to be wary of? What is going to sabotage your transformation in media? What can you do about it? Let's get frank, let's get real, let's get working. This isn't posturing on a festival keynote, but it's about taking back the dialogue and being sensible.