Connected TV is the New Black
The transition from Linear TV to OTT is happening right before our eyes as more and more viewers cut the cord. Marketers and agencies now have more factors than ever to consider when deciding how they allocate their TV dollars. Changes in consumption habits, content fragmentation, internal politics about who should control these buys are just some of the challenges that exist in today's landscape. OTT is truly at a cross roads as we head towards a new decade that will see streaming become the new norm.