Discussions

The agenda for Stream USA 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


 

Kai Wright

Columbia University

Nike vs. Pepsi: Should brands “do it for the culture”?

To standout in society, brands are starting to hack, hi-jack, and influence culture through activism. This session invites discussion around critical questions including: How does a brand balance growth, resonance, and stickiness with customers that want to like and share versus be defenders of causes and issues? What’s the role of brands in supporting their customers, and helping them be better off in society? How does a brand stay safe on the speedway of fast-moving culture?

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