The definition of Creative
Even within our industry, Moore's Law has dramatically impacted the way we work, and the work we do. Brands today look and behave completely different to the way they did less than a decade ago. Marketing has come a long way since the 4ps (or has it?).
Creativity remains the ultimate differentiator though what does that really mean today? How do we think about 'Creative' and do we need to change our mindset to foster more of it? What role do we play in creating a new culture of creativity to inspire the next generation? How do we let go of the past and create the future, faster?