The shifting tectonic plates of data privacy: How to ensure CCPA isn’t the ‘Big One’ for your brand
Pushed by data scandals and the emergence of new regulations in Europe and the US, the tectonic plates of data privacy and advertising are rapidly shifting. For unprepared brands and agencies in the US, CCPA could be the ‘Big One’. Join me for a lively discussion as we uncover the fault lines in the perceived impact from the new regulations that risk undermining the ability for brands and agencies to respond to the changes coming into effect on January 1, 2020. Duck and cover isn’t an option.