The future of retail as a marketing channel
How can retail be reimagined as a marketing channel and a learning tool driven by technology? With the continued rise of e-commerce and DTC, how do physical and digital work together? Can retail be leveraged as a component of a media buy whether for a product launch, brand experience or opportunity to build community and acquire feedback from consumers? Can the measurement of in-person interactions help marketers better understand the entire customer journey? How does retail become more flexible to allow brands to quickly enter & exit stores without the heavy operational burden or high financial risk? What role does technology vs retail staff play throughout?