Why Gaming is the New Pop Culture
Until recently gaming was only about entertainment. Almost two decades later, we are at a turning point for video gaming. Gamers have not only become diverse in terms of genders, ages and income levels, but have also evolved in their behavior and purchasing power. This, in turn, has changed how game studios approached this core gamer groups. Led by big titles such as Fortnite and League of Legends, gaming is experiencing its moment under the sun where every brand wants to be associated with it. Brands recognize that there is an untapped market of users waiting to be tapped. Let us come together to discuss what the gaming industry can offer and how brands can leverage this.