In-Game Advertising - The New Frontier for OTT/Digital Video
One in three people living in the world today plays video games. Across genders, ages, and economic levels, virtually every demographic is plugged into the digital playing field. And for the younger generations, gaming is much more than just a hobby - it represents a key component of their cultural and social identities. With so much more growth in sight, how can traditional media outlets use this new paradigm in gaming to connect directly with their audiences?