PR in the digital era
Technology has changed a lot ,the way stories are told, who tells them, what channels are used to tell them, the time frame in which they are told and the amount of control an organization has over their story.
From twitter to mash-up media, new technology presents significant implications for public relations. Whether in the form of blogs or YouTube accesses information.
Social media and blogging have blurred the lines between earned, owned, and paid media, and conversations relevant to brands happen on more channels and more frequently than ever before.