Discussions and Workshops

The agenda for Stream 2016 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.

Tiffanie Darke

Whatever happened to Generation X?

These days we hear an awful lot about millenials (they're so entitled, they're so self reliant, they love a lumberjack shirt!) and a lot about Boomers (so rich! So right!). But what happened to the generation in between? The 35-55 year olds who came of age in the summers of love, protested against the poll tax and the criminal justice bill? Who as children of the 90s presided over wave after wave of culture, and are the only truly half analogue half digital citizens? Are advertisers and marketeers ignoring us? What do this demographic want, what do they care about - and what can we go on to achieve?

Ravi Mattu

Are tech execs set to become the new bankers?

In a world where Brexit is a reality and Donald Trump as president is a possibility, to what extent has the overwhelming power of new technology platforms enabled the rise of the populist mob? How alert to this new reality are the hypercreative, smart people behind those platform? Are they as attuned to what's happening out on the street, outside of the bubble of their own creation? And are we - the public, the media - asking the right questions of them?

Miro Walker

In a post-employment society, do games provide meaning and purpose to our lives?

From a talk by Jane McGonigal: “Imagine that all of the instrumental activities of humans have been eliminated. All the things ordinarily called work are now done by wholly automated machines… Only game playing makes it possible to retain enough effort in this utopia to make life worth living.” - Bernard Suits (1978)

Miro Walker

Techmums: Empowering mums, their families and communities through technology

Techmums is a social enterprise which teaches mums key technology skills in a fun and engaging way, building their confidence, knowledge and employability. It aims to get women back into the commercial world, into education or jobs with skills in social media, website development, app design and security. How can initiatives like Techmums help solve the gender problem in Digital, with 38% leaving the tech sector within 7 years? What can we learn as business leaders from initiatives like this to make training and work accessible to mums ?

Keiichi Matsuda

Hyper-Reality: Workshopping Distopia

A screening and 'evil workshop' about the future, based around Keiichi Matsuda's award-winning short film Hyper-Reality. (http://vimeo.com/166807261). As technology becomes an ever more important part of our lives and culture, it is creating many new opportunities for exploitation, oppression and manipulation. Keiichi invites you to unleash your talents in this kaleidoscopic mixed-reality world, to develop ideas for evil products and services and marketing techniques that you don't want to exist, but probably will. As we explore the dark underbelly of the future, we might learn a few home truths about where we're heading, and possibly even some ways to stop it. Good ideas will be shamelessly stolen and used in the next film.

Candice Odhams

All algorithms and no play makes Jack a dull boy

What happens in a world where everything we see and experience is predetermined by an algorithm? We know that well-executed audience targeting drives campaign results and makes advertising more welcome to consumers, but have we gone too far? The same is true for targeted product and content recommendations. We welcome algorithmic suggestions to aid our online shopping and browsing choices, but are we moving to a hyper-optimised future where ‘non-relevant’ information is automatically filtered out and therefore limits our perspective on the wider world?

Rushi Bhavsar

Creative AI: learning to let go.

There's a lot of thinking happening about the economic and social implications of AI, but not enough on the work happening around systems designed for creativity. Whether it's Prisma (neural style), the AI composed pop song from Sony's labs in Paris, or Google's project Magenta, some of the most astonishing AI research happening today is in the creative space. So what does the future of AI enhanced creativity look like, and how do we plan for it?

Beth-Ann Eason

Can the walls surrounding the Walled Gardens stay standing?

The Long Walls of Athens, The Great Wall of China, The Berlin Wall. All tremendous barriers that protected great kingdoms for centuries, allowing them to ward off enemies and build powerful empires. Yet just as all good things must come to an end, all eventually met their demise for the greater good, resulting in [re]unified countries, opened trade channels and an increase in communication and commerce that has led to some of the greatest developments in history. The recent transparency issues among our modern day digital empires have led to many discussions on the lack of internal data insight and integration that these heavyweights make readily available to agencies and brands that use their services. Will these walls come down and if so, what will be the catalyst?

Deirdre McGlashan

Puppies vs Platforms – How do you grow a tech-based ‘charity for charities’ from £250mm to £2bn when you can’t raise funding?

As people, we’re geared towards giving to causes – children, animals, natural and unnatural disasters. So what do you do when you’re a charity in service of other charities, a platform that supports charities with tech infrastructure for funding, training, a peer to peer network and skilled volunteers? When donations to you are converted into match funding and you know that 50%+ match funding campaigns drive 2x the donations to the charities you support? Please join me to help GlobalGiving UK (full disclosure, I’m a trustee) find some solutions and grow exponentially so we can exponentially support our 2000+ small local charities in 164 countries.

Genna Osler

How vertical video is changing the landscape

Mobile is increasingly the device of choice for consumers watching video online, with 45% of all global digital video views now taking place on mobile (source: eMarketer) and a quarter of consumers watching more than 10 videos a week on their phones (source: Unruly Mobile Video Survey). Come and join Unruly to discuss how marketers can bring great mobile video to the heart of their marketing strategies, creating and curating content which will galvanise audiences and using smart distribution to engage not enrage viewers.

Genna Osler

Creating the perfect Christmas ad (+ bonus festive quiz!)

How do you end up with a Christmas cracker and not a turkey? How do you avoid being haunted by the lyrics, “So this is Christmas, and what have you done”? We’ll discuss some stocking-sized insights to help you have a Christmas to remember – rather than a Yuletide hangover. Plus you can test your knowledge in our festive pub quiz.

Genna Osler

Putting the People into Programmatic

There's growing evidence that emotional impact is the most reliable predictor for marketing and business success. Binet and Field state that emotional campaigns are 87% more profitable than rational ones and brands are increasingly seeking a higher purpose beyond profit. From a creative perspective, there has never been a better time to invest in content that makes people laugh out loud or sends a shiver down their spine. But how can agencies and brands go beyond just reaching viewers in order to emotionally move them? We'll provide a framework for distribution success, discussing how advertisers can reach the people most likely to emotionally engage with their content.

Miguel Burger-Calderon

What is the right strategy and metric to measure a campaign’s success?

We have evolved from only having simple display ad units on basic websites to having so many different units and channels (publishers, FB, Snapchat, Spotify etc.) to choose from to reach target audiences. With all these new channels and ad products such as branded content, interactive video or rich media variations also come new KPIs such as attention, interactions, shares etc. Taking into consideration today’s consumer habits which strategy and KPIs do we think are the right ones to look at in order to know if we reached our target audience in a meaningful way?

Nick Jellicoe

How to launch a new cancer research initiative. A hands on discussion.

In 2018 300 cancer researchers and clinicians will open the new Swiss Cancer Centre in Lausanne Switzerland. They bring together multiple disciplines ranging from oncology to bio informatics and bio engineering under one roof in an effort to massively accelerate the path from fundamental research to clinical trial. How can communications and branding help a successful launch: engaging new financial supporters, bringing in new talent, raising awareness. This is intended as a very hands on sharing discussion. No specialist medical knowledge necessary. Just productive and provocative thinking.

Conn Bertish

Let's increase the global cancer survival rate by merging creativity, medicine and tech.

Let's use creativity, technology and user experience design to change the way the world views and deals with cancer. Let's turn patients, into active participants, in their own healing. This boosts their immune systems and engenders a more positive cancer outcome.

Nikola Pantovic

$50 Billion Ad Spend on Social Media - How Do You Make It Work?

In just a few years, social media has become one of the premier channels for reaching millions of new and potential customers. As networks continue to grow and rapidly mature, they are taking on aspects of the traditional media model - with the most valuable commodities now user time and attention - while deploying unique, highly sophisticated ad targeting systems. It’s no surprise that digital ad spend is on pace to surpass traditional TV ad spend as of next year, and social media ad spend will become a $50 billion industry before 2020. The question every company of any size faces now is, how do I make social media advertising work for me?

Liz Bacelar

CLIFF NOTES: "Sleep Revolution"

So many books you wished you had read this year. Don't worry: I got you covered! Join me for a quick overview of one of my favorite reads this summer. Sleep - the key to success, health and happiness. But do we do it well? I'll share Arianna's sleep tips and unique techniques, sites and apps, and join a discussion of the most controversial points.

Liz Bacelar

How to Raise Genius Kids: The Secret Recipe

Kid-hacking - the ability to inspire your children to do exactly what you need them to - is not as hard as it sounds. Eating well, having great grades, learning how to code, speak foreign languages or play instruments: whatever that bar is for you, you can get there!. I'll share tips and techniques learned with the masters. And you will go home with a cheat sheet of best books, apps and sites to help you in your pursuit of "perfect" parenting.

Andrew Sirotnik

Can established brands become the next wave of commerce disruptors?

Why spend $1B to buy Dollar Shave Club vs. investing $1B to create an innovation juggernaut for the next decade? Successful disruptors -- Airbnb, Uber, Netflix, Tindr, Warby Parker -- share key ingredients: they build great brands, amazing customer experiences, and products with real value. They do so through a maniacal focus on their consumer, the need they’re solving, and how to reinvent shopping occasions to drive engagement, delight & loyalty. Isn’t this what all brands should do every day?? Sooo, why isn’t it happening? How could it happen? Excited for the discussion!

Aja Bogdanoff

The anti-anti-social network: lessons in online crowd management.

We'll go over the data and results from a year of requiring news commenters to rate each others comments before they can submit their own, with implications for broader UGC-based platforms and campaigns.

Kate Rowlinson

Agency seeks data Superhero. We''re all sitting on it, we're all talking about it, but how many of us are really turning data (in all its wondrous forms) into magical useful insight?

How do we find the data superheroes who can create magic out of numbers. Where do they live? What did they study? Why would they work in an agency – media, creative, CRM, otherwise - and are they really as rare as they seem? It's such a big challenge for all of our companies, how can we entice data superheroes into our businesses? What are the dangers and pitfalls and how can we turn these to our advantage? And once we've found our superheroes, what are we really asking them to do? Do people really want to be so personally targeted with advertising that they get spooked and shut off? Is data really just about beautiful insight that leads to a better strategy and stronger creativity? Calling all superheroes!

Michelle Patel

We need to talk about food.

It’s a huge topic, covering climate change, global economics, consumer preferences, the sustainable development goals, you name it. And we need to talk about it because food is, quite literally, vital to us all. But people feel disempowered in the food system. People’s relationship with food is complex, cultural, often emotional and values-based as well as rational. They've told us that they worry about losing connection to family, society and identity in the face of modern, convenience based lifestyles. They worry that access to healthy food will become a luxury. They worry that the food industry holds all the cards. People sometimes ask to be ‘forced’ to listen. So...how can media and technology help ordinary people feed themselves and their families in the way that feels right for them?

Miha Mikek

What's stopping us from being more creative and user centric in digital advertising?

Advertising is a key touchpoint of every brand’s customer experience. How can advertisers break away from the bad habits of digital advertising to create advertising campaigns that enhance the customer experience?

Miha Mikek

What's stopping us from being more creative and user centric in digital advertising?

Advertising is a key touchpoint of every brand’s customer experience. How can advertisers break away from the bad habits of digital advertising to create campaigns that enhance the customer experience?

omer kalderon

The Power of Community Storytelling

Come to talk about communities, stories and everything in between.

Michal Wolniak

Healthy is the new hip. How digital health would change most market categories.

Life sciences and digital health VCs pump tons of cash into companies, that in the following years can completely rebuild customer perception of healthy products and behaviours. What we market today as eco/organic/green can easily become invaluable. Brand equity enriched by "healthy" pillar can boost revenue in categories we don't even imagine today. What do digital health solutions have in common with automotive industry? What if customers get a tool to make an instant and cruel verification of your recent health benefits story? What innovations that have serious disruptive potential should we keep our eyes on to understand where we can do business tomorrow? Future growth of your company depends on strategic decisions and roadmaps you need to work out today. My wise friend who manages flourishing, world-leading business said recently: "we need to foresee the risk of entering some disruptive competitor that would use all our weaknesses to steal the market away from us in 5-10 years time". Come, see and discuss if YOU are ready.

Eric Edge

How is image recognition transforming retail?

Tech is driving an entirely new way of discovering, shopping and buying. What does this mean for retail? How can we approach this new form of shopping? Alastair and I will lead a discussion about the power of technology and how it's changing the way we think about hitting the high street.

Kristin Cardwell

Brands and culture: challenging gender norms

More and more, we’re seeing an evolution in the way society thinks about traditional gender roles. Young people are increasingly challenging conventional gender stereotypes, with nearly half identifying as gender-fluid. Somewhere between 30-40% of women in the US & UK are the main breadwinners of the household, with more men picking up on household work. Less than half of American men and less than a third of British men say they feel “masculine.” What does this mean for us in marketing and media? How can brands lean in to this cultural shift in a positive and authentic way? From the rise of gender-neutral retail, to an increase in women’s working clubs, to laundry detergent for men, we’ll talk about the good, the bad, and the industries ripe for change.

Jonathan Hall

Cultural Value: Mastering the New Marketing Currency

We need to revisit the fundamental reason brands are here in the first place – to create VALUE – and explore how the way they do this must change in the face of the seismic shifts we’re all aware of. Normally by value we mean COMMERCIAL VALUE, perhaps SOCIAL (and/or environmental) VALUE. But today there is a new, third form of value that is rapidly becoming the new currency in marketing and innovation – CULTURAL VALUE. For a while now, the wisdom about the role of brands has been that it’s about delivering experiences, not things – brands are vehicles to CREATE MEANING for people. And how is meaning created? Meaning is created through our shared CULTURE.

Matias Alpert

Accurately measure value and impact in a post digital shift universe

The advent of digital brought a huge amount of data to our fingertips. But having all the data in the world, can be the same as having none at all. How do we improve (and simplify measurement) in a world of abundance, and with so much discredit to present day indicators (i.e. Viewability, Facebook Video Views overstatement, etc.)

Marc Zander

‘If the medium is more important than the message, how do we transform a business still more ‘Mad Men’ than ‘Math Men’?’

In a world where we can no longer deliver mass reach with a TV ad alone, we must truly put media at the heart of the creative process This discussion will cover how to change an approach of a big organisation ( and agency) that is rooted in a traditional TV model. And… how to ensure that creativity in communications to unlock incremental reach/sales opportunities does not create mass inefficiency ( $$ and people resource) and global organisational confusion

Matt Johnson

Designers making materials: Are ignorance and innovation positively correlated?

“The simple index file of objects upon which modern engineering has constructed its knowledge must now be replaced by more mobile references... technical thought must be capable when necessary of abandoning the strict world of Mars for the fluid world of Venus.” Though materials science has a long record of innovation, a new path has given us un- expected, valuable results. Designers are taking full advantage of contemporary technologies while paying attention to materials’ tangible aspects. The combination of design thinking, easy access to technical information, and revision through tangible interaction have brought these material concepts to life. In these projects, innovation is emphasized over refinement, material variations are embraced as opportunities, and the internet’s wealth of information helps refine ideas. But is there a risk to designers plunging into materials science? Is rabid cross disciplinary work always good?

Richard Lloyd

Have we failed at digital advertising?

Times have never been tougher for online advertising. With trust from advertisers at an all-time low, and levels of ad-blocking reaching epidemic proportions, is it time to admit we as an industry have failed at digital? Or is the current state of affairs simply a reflection of the new reality for businesses? If we had the opportunity to wipe the slate clean, what (if anything) would or could we do differently? As new media opportunities present themselves in future, what can we learn from the past decade?

Jana Eisenstein

Total TV, what are the attractions and the distractions?

From established linear distribution and scheduled viewing to an all-conquering omni-platform, multi-participant media and marketing channel, this should be the new Golden Age of TV – but what’s holding us back? This session will explore some of the elephants in the room. What can we learn? Where should we focus? How can we collaborate to better participate in this new Golden age of TV? Hear different viewpoints, share experiences, challenge thinking. Cohosted by Jay Rajdev & Andy Jones .

Ben Rabner

Reimagining Possibilities...what's stopping you?

When was the last time someone told you something was impossible? Was the someone YOU? Whether in your personal or professional life, why try to do something that seems impossible or even crazy? Because if you are willing to try and reimagine what's possible, what can't you do or where can't you go?

Ali Dib



The key to going global in a post literate socially driven world is to pander to the distracted -- Can you prove us wrong? How are key digital, multi-platform franchises born, nurtured and extended. There are historical examples from old western movies that draw a correlation to what we are doing is not new, but rather reborn for a social age.

Kata Bleyer

Life Hacks - how to stay healthy/in shape in a crazy work life

We all work hard. We all work crazy hours. But, how do you stay mentally fit? How do you make sure you keep sane? What do YOU do to disconnect, how do you find time to hack into your life and recharge? We are going to talk about our ways to run, to cycle, to keep fit physically and mentally. Come join Robert Lang & I talking about Life Hacks.

Mark Read


How can big companies move faster?

Mark Read, CEO Wunderman and CEO WPP Digital

Alan Cahoon

How clear is your 2020 Vision?

What digital tools/ channels/ platforms/ capability/ resource/ other will businesses will need to be successful from today through to 2020?

Alan Cahoon

What next for coffee shops?

We all go there. What separates the best from the rest and what opportunities are there for innovation in the experience?

Toby Southgate

Killing Bullshit Bingo: a new glossary for marketers

The communications industry is remarkably, notoriously bad at describing what it actually does and what clients can actually buy from us. Ref: 'cobbler's shoes syndrome' We are experts, however, in generating new words and labels, some of which we might call unnecessary or duplicative. Some jaded folks occasionally think we do this to confuse, and to charge more money for our services. As for me, I'd just like to find a way to tell my grandad what it is I do all day. I believe we can simplify - drastically - the lexicon we use. I believe we can get away from the buzzwords and the Bullshit Bingo. "Programmatic. Channel Strategy. RoI. GRPs. Data-driven brand experience. HOUSE!" At Stream I imagine there will be plenty of people who feel the same. Some of those people may even want to help. Ref: 'physician, heal thyself'. Because if we can't, then no-one will. And ultimately there's only one thing that really matters in everything we do. Ref: Shane Atchison and Jason Burby's great book, 'Does it Work?'.

Andrew Curry

Unilever, One Dollar Shave Club and the future of FMCG companies

Unilever's billion-dollar acquisition of One Dollar Shave Club is a sign that FMCG/CPG company business models are about to change fundamentally. I'll lead a discussion on how the combination of slow growth, customer power, and choice overload are changing the rules for the category.

David Butt

Technology and fitness for the average couch potato

A discussion around whether technology is driving fitness or if fitness is driving technology. We are swamped with choices for ways in which we can track how far we walk, how that hill affected our heart rate and just how well you slept last night but does it actually affect our behaviour and is it good for us!

F�lix Allemann

How to handle the flip side of the coin in business

In a VUCA (volatility, uncertainty, complexity and ambiguity) world one is having good results but how do we prepare/ anticipate for the "not business as usual" part as leaders and organization?

Kenneth Hertz



Kenneth Hertz



Harry Dewhirst

Don't make it personal. Make it relevant - When was the last time you liked being thought of as "a product"?

Thought not... But this exactly how Google built its search business; by making us the product it monetises, rather than the algorithms it owns. If the Product is free, then you are the product. But no one likes to be considered a product - that's way too much of a snub to our innate sense of indivdualism. As Patrick Magoohan's Number 6 said in cult '60s TV show The Prisoner, ""I am not a number. I am a free man.." This still resonates today. If we get too personal, we alienate people - that's obvious in any social situation. It becomes creepy and we become offended and turn off. Apply this to data and privacy in digital advertising and the result is the same: People turn away (install ad blockers). But change the word and the sentiment changes too. Rather than being Personal, be Relevant. This change immediately de-sensitizes the "people-product" conundrum. Rather than being "up close and personal", or "in my face and creeping me out", the advertiser has now become more like a new friend providing serendipitous information (something I was looking for but didn't realise it at the time).

Jessica Lauretti

In the Simulation: When to use VR, AR & 360 video

Everyone knows that Virtual Reality, Augmented Reality and 360 video are past the hype and are here to stay. But when do we decide to use these tools as marketers? How can they help us accelerate a brand's story? And how do we ensure it doesn't become an isolating experience for the viewer. I'll share our early insights on the medium as well as some best practices to help you crack the code on using innovation for your brand.

Betsy Fore

The Therapy of Coloring

Coloring is said to calm the amygdala, the part of the brain related to the fear/stress response while stimulating the parts of the brain responsible for creativity and logic. A 2005 study documented a reduction in anxiety in subjects after a short time of coloring geometric patterns. Join me, alongside Marc Goldberg to discuss coloring in the workplace. Mandalas and other items will be supplied.

Darren Moran

Stream 2017: What We’ll Be Discussing if Trump Wins

Governments play as big a role in innovation as entrepreneurs, startups and tech giants do. Whether through direct investment in pure research, tax breaks for promising tech sectors, trade policies that affect whole industries, or regulations and laws that can either help or hinder companies, the public sector and its elected leaders have a huge impact on the development of innovative solutions to problems big and small. So what will happen in our industries and the world beyond if Donald Trump wins the U.S. Presidency next month? (If you think it can’t happen, just look at the Brexit vote!) Since no candidate in American history has said so much yet revealed so little, we’re going to have to guess. Let’s get together for a lively, fun and at times scary debate about what impact President The Donald might have on innovation, technology, and the problems and opportunities facing our industries and the planet.

Laurent Chastain

How to make Digital Marketing the new way of doing Marketing

Companies recognize the need to accelerate their digital transformation. They hire or develop Digital Champions. What is the best organization for the future to make digital marketing the new way of doing Marketing? Champions/Experts vs mainstream? Central vs local? Internal development vs external recruitment? What is the realistic time frame and roadmap?

Jose de Cabo

The Democratisation of Visual Content - How to Remain Relevant When the Brand no Longer has the Control

Once upon a time brands owned and paid-for content was carefully crafted to communicate the right positioning in front of the customer. The growth of social media, however, led to the rise of earned content - the type of content created by the consumer itself, for which the brand has no control. How can savvy brands take advantage of the content democratisation by bringing their customers into the communication mix?

Alexander Solomou

How should businesses & brands restructure and adapt to be relevant to Generation Z?

The younger generation have been born into mobile phones, a more connected and open world and different principles to what their parents did. Change in consumption and behaviour is happening at a lightening pace. Newspapers was one of the main ways of consuming news for years. How often did the format/space change or innovate, around the same amount of time Google/Facebook/Snapchat change every day? For some businesses this change required to meet their target audience may only be a year away others 10/15 years. But when it does hit, the pace of change required is not going to slow down. How can businesses adapt and get ahead of the curve?

Fadi Shuman

Should we fear or embrace the rise of the autonomous vehicle?

The impact on civilisation cannot be overstated enough when it comes to a future with truly autonomous vehicles in particular those that occupy ground level i.e. cars/busses/etc. There's a lot of very pragmatic hesitation around this potentially massive change to how we live today. Should we fear it or embrace it? And what could an autonomous future look like?

Daniel Fisher

Mental Health and Millennials

According to Psychology Today, “the average high school kid today has the same level of anxiety as the average psychiatric patient in the early 1950s”. Is it true? If so, why? As employers and media owners/brands/distributors/platforms, how can we use our media Klout to help change negative perceptions of mental health issues?

David Bodanis

Making Terrible Decisions - Unwisdom I Have Learned

Boy have I made terrible decisions in my life: professional and personal. I've learned from some; whiningly just dug in from others. Let's share worst practice...and oh okay, a little bit of best.

David Bodanis

How Einstein Got Smart

Einstein insisted he wasn't smarter than everyone else: just that he was persistent. How did he do it, and how close can the rest of us get? A mini-talk, then moderated discussion.

Eran Amir

Make way for the first generation of indy VR creators

Back in the 90’s “Low-Budget VR” was an impossibility. The tech needed to produce even the lowest level of VR was in the hundred thousands of dollars. The independent filmmaker was out of the VR equation. It was the realm of scientists, multi-million industries, armies and visionaries. But over the past few years we have been living a revolution - VR is now open for the indy filmmaker, on a low-to-no budget. Everything you need to create and display a VR experience fits in a backpack. We are about to learn what young artists all around the world dare to imagine. Prepare your brains - the first generation of indy VR artists is on it’s way.

Beau Lotto

The neuroscience of why AR is essential (the meaning of Pokemon Go)

Hosted by Beau Lotto Professor of Neuroscience; Founder / CEO of AR Platform Ripple INC; Director Lab of Misfits LTD.

Suzanne Spence

You’re So Vain. Debunking The Vanity Metric Myth.

Social platforms hook advertisers with claims of massive user bases, but do brands get the best value when they partner with the ‘biggest’ network? A conversation about the value of clicks, time spent, and how brands can drive deep engagement with consumers.

Gregory Roekens

How do you advertise to robots?

We are increasingly using virtual personal assistance to help us deal with our daily chores. Furthermore we can argue that we have also recently given them our credit cards, through Apple Pay, Android Pay and the likes. So it is not far fetch to think that soon we are going to empower and entrust them in making purchase decisions on our behalf, and there’s actually already early example of this happening. If that so, how do you advertise to a robot? How do you market to them? How do you influence a robot to choose your products or services instead of your competition?

Kate Joynes-Burgess

Digital Detox Vs Digital Nativity - Can we strike a balance? Can we embrace TechforGood without frying our frontal lobes? What will prevail?

We explore this tension between an overwhelming impulse to strip back to simplicity VS the allure of technology. We'll take a journey through the digital health space – from innovative diagnostic apps (such as Peek Vision) to expert networks (such as Virtual Doctors) to drive social good - leveraging the omnipresence of smartphones in our lives, alongside expanding user-bases of health-conscious wearables. We'll delve into the juxtaposition of the looming, total digitalisation of our lives against the rejection of all things digital (the need for detox, the revival of ancient practices such as meditation to switch OFF). We'll ask what these counter currents mean to marketers and how we might best respond both professionally and personally. Along the way, we'll look at critical moments of accelerated change in our history (e.g. industrial revolution, 1960s social revolution) and ask whether we can avoid being so binary – Can we have Luddite long weekends to rest our frontal lobes and still power hugely creative weekdays/Friday night epiphanies where we’re in the intensity of always-on mobile connectivity?

Lucie Greene

Is Silicon Valley eating the government?

As the iconic tech giants of Silicon Valley mature, and become pervasive in our lives, so too their influence is expanding from a cultural, ideological and increasingly civic standpoint. They're moving in to infrastructure, schools, education, public transport, applying a 'disruptive lens' to reinvent these, while using bigger bolder altruistic rhetoric to glamorize their mission. Meanwhile their influence on government continues to grow — the hiring crossover between the two, being one example. The US Government is staging its own SXSW on the White House lawn, in a bid to visibly connect itself to the glamor of the tech world. What does this mean for the long-term future? Especially as they try to take their 'change the world' idyll to international markets. Is it imperialism? Should they be able to innovate, then apologize? Doubtless this group have created a exciting narrative around what they do, and solving world problems — but how much of it is real? And does the government need a PR overhaul to remain relevant in the eyes of a millennial generation whom Disruption is more compelling than Due Diligence?

Ashley Holloway

The Customers of 2026 - Come on Down!

The biggest digital-first success stories have in many cases provided mass scale arbitrage, stepping between the end customer and the originating supplier (Google, eBay, Alibaba, Uber, Airbnb, Amazon, etc). Direct businesses have just got better at being direct, customers become suppliers, opportunities to exploit the work of others increasingly open up (eg drop shipping). Is this the way it's always going to be? Are the digital customers of tomorrow going to continue to turn to the "middle-people" of the web in such droves? Or will digital (r)evolve again and break the marketplace empires?

Katie Chapin

How to Get a Life in Your Always-On Job

Technology is supposed to be the dream ticket to productivity. Oddly, it hasn't delivered on the coveted shorter work days and bucket loads of free time. Instead we're drowning in digital to-dos. We face the expectation of responding to 24/7 demands and unruly inboxes. We pass at the chance to tick off some of our life goals and passions because we're too busy at work. It's not technology that is at fault. We're clearly not using it right! Let's talk about the power of technology to deliver the ultimate work/life balance and how we can empower ourselves to do all of the amazing things outside of work that make us rockstars in our jobs.

Paul Field

X... Y... Z... and now M. Here's why you need to care about Generation M

The most influential constituency of the world's fastest growing religion is young Muslim women. Make no mistake, they are already effecting soft cultural changes (and notably, for the benefit of the wider population) by hard economics. Oh, and some VERY stylish fashion! Why then are brands so slow to wake up to this? And even when they do, why are so many getting it so wrong? In this Stream Discussion, let's talk about the Muslim Pound, modest fashion and Generation M (and I'll share why it matters to me as a 44-year-old atheist)

Scott Lyons

What role can brands play in a Connected/Autonomous Car World?

With autonomous cars on the horizon and connected cars here today what is possible and how can brands/advertising/media play a role?

Margo Swadley

Is media as we have known it really dying?

Are we really seeing a sea change in audience consumption? Are teenagers today abandoning mainstream network channels/stations, never to return? Many in the media bubble will take it as a given that they have, will already have decided that it’s pointless to discuss it but what does the data and research say?

Ira Dubinsky

Christmas is the key to the future

An exploration of consumer behaviour at Christmas as a proxy for macro communication trends over the next 30 years.

Andy Wiedlin

The Future of Content

Strong brands are creating interesting on-brand content creation to their media mix. What brands are doing it best? Why does some content spread? Why does it have to be so hard? And how can content and advertising support each other? Expect an enlightening yet brutally honest assessment of the pros/cons of content marketing. Hosted with Jonathan Davies from Snapchat.

Ian Haworth

Finding future talent that reflects the society we live in, which currently our industry does not.

We live in an ever increasing and wonderfully diverse society across the spectrum .... gender, race, age , socio democratic, education etc yet our industry in the main doesn't reflect that. I'd like to discuss how we find the amazing and rich talent out there that represents our society more than the very traditional recruitment paths we often take which leads to a fairly narrow cast pool of people. So much amazing talent is missed because we look in the wrong places.

Pierre-Simon Ntiruhungwa

Peak Performance at work - How to emulate elite athlete and warriors in the workplace

Most people are capable of achieving 20x more than what they believe they are capable of. To do that, we must embrace concepts like mental toughness, extreme self-discipline, visualization, self-talk, arousal control, etc…Those concepts, which are not taught at school, have been used for years by elite athletes to break world records and win gold medals and by elite warriors to stay alive on the battlefield. We will have a discussion to explore how we can emulate this at the workplace in oder to achieve 20x more and unleash our full potential.

Yasir Khokhar

How are you preparing for the age of Artificial Intelligence?

With new AI models powered by deep learning rapidly advancing their intelligence and concentration of skills and data with a handful of companies, how are you thinking of tackling AI/Machine learning disruption in your organization? If you haven't given it a thought then join this session to find out why you should. If you have, join the session to share your learning.

Marc Goldberg

The future of work

The future of work = Technology exponential change + AI driven job automation/destruction + The gig economy + The rise of Universal Basic Income + The rise of the maker movement = ??

Rogerio Goncalves

Content Performance - A new approach for the Digital Communications Industry

Where the communication leads to? How the Public Relations and Advertising agencies will be prepared for the new demands of the audience and the communication market?

Paul Field

Do you need to disconnect to better connect?

Easily distracted? Is constant pinging of emails and notifications draining your brain power? Is the tech that is supposed to make you work more efficiently actually making you less productive and worse, less creative? In this discussion, we'll explore smarter ways of working and why it might be time to Go Deep!

Nic Hodges

Can blockchain save the media?

Venture-backed media companies around the world are struggling. Once huge media empires are shrinking. The attention of humans around the world is focused more and more every day on technology platforms that are detached from content creators. But is the 20-year history of free digital content potentially an historical anomaly? Could blockchain technology enable a new model of media that shifts revenue from platforms to creators? And what happens if we don’t?

Uri Baruchin

Brand fundamentalism - defluff your marketing strategy workshop/discussion

What's left when you take the fluff, the voodoo and the @£$% out of contemporary brand strategy? (not much) Pre-digital days, the cool thing about branding was that it pioneered a holistic and idea-driven approach during a time where much of the creative industry was still campaign-driven. But now - everything is interconnected - so you have to be holistic, integrated and media neutral by definition and unless you're idea-driven you don't get noticed in the first place. It seems like everyone is doing the same thing but using different names. Is there a unifying framework? (maybe) Why do so many key terms start with P? How come over 50% of marketing problems the same problem? And what's the difference between business strategy, marketing strategy and creative strategy anyway?

Gary Shainberg

TSO Ventures Ltd

How to build an awesome WiFi network for home or Office in 30 mins

This is a discussion / workshop that will explain how, with a little knowledge and the right kit you can build an awesome Internet and wifi network at home or the office in a way that the TELCO's would like you not to know as it also exposes their weaknesses.

Gary Shainberg

TSO Ventures Ltd

What is there to do with drones, beyond taking pictures

We will discuss where drones are going and what is there future and how these are no being seen in some environments as annoying and in others as amazing.

Ashley Holloway

The Other Six Billion Opportunities

There is a a demographical and geopolitical divide between who is actively engaged with the dominant digital world and who is not. How do we reach out better? Is infrastructure the key? Are our existing mature products really right for such a culturally and linguistically diverse world? Are single massive social and consumer solutions the best and only option?

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