I'm totally bored of social. Anyone else?
As digital marketers we're not just the early adopters of new social platforms, but also the people who spend both office and 'leisure' time feverishly learning new skills while we curate multiple feeds. It means we're often "over" just about every platform before others, but stick around cause that's where our friends hang out.
Are digital marketing people destined to be bored by the places their friends are happy to hang out online, or are we the canaries in the coal mine? I don't think social media is a fad, but what happens to social if the novelty starts to wear off for the masses?