Using video games to understand a demographics’ psychology
Video games are interactive. Different people make different decisions to achieve the same goal. Even a slight approach to solving a problem can say a lot about a player especially when it's a pattern among multiple players.
The interactive behavior creates interesting signals, which can give deeper information about the audience.
How can this be harnessed to help brands understand their audience? Does demographic information really matter or is it a psychological profile that really matters? Are video games the key to discovering this psychological profile? Can this be used to evolve marketing campaigns to keep up with behavioral/psychological trends in particular demographics?
Nuff questions, lets share some answers in 5 days.