The New Storytellers
We live in a world where your mobile carrier owns the network from which you get your news, your newspaper stays in business by creating custom content for brands, and brands stay relevant by crowdsourcing from mobile devices. On one hand, storytelling has become a business instrument, calibrated to requisite levels of authenticity and credibility to change the way people think and act. On the other, we live in a golden age for storytelling, with new tools and techniques that bring important stories to life in ways never before possible. As old media, new media, consumer brands and consumers themselves become storytellers, who's best-positioned to tell the stories people will care about going forward?