Who will be the future leaders of agencies?
Many industry experts have commented on the demise of the "traditional" agency and the impact that technology and data are having on marketing while traditional SIs and tech consultancies are adding marketing resources in an effort to compete with agencies for clients. With changing market forces, agencies must determine how to deploy capable client leaders with a different mix of skills. What does this mean for the traditional client engagement model? Is the answer tearing down old structures and building new ones from the ground up, or keeping what has served agencies for years and augmenting with new skills?