Unlike traditional retail trade shows,
WPP Commerce is by invitation-only; and we will invite your contribution to the agenda. Discussions will include “D2C what’s in it for me?”, "Growth without guilt”, “Legacy brand strategies", "Commerce For Humanity: The Game" and more.
There’ll also be a hands-on tech lab, showcasing AI lead creativity; shop floor robotics and the latest in store experiential design, as well as workshops. Previous guests include: Adobe, Alibaba, Amazon, Colgate, Dell, Facebook, GM, Google, IKEA, J&J, Kroger, Mondelez, MoneyGram, Nestle, New Balance, Pinterest, Rakuten, Salesforce, SAP, Salsify, Target, T-Mobile, Target, Twitter, Unilever, Viacom and more.
The result – a coherent overview of the Commerce sector as well as a network of partners, allies to work with you on leading commerce for your business.
Monday 24 February 202004:00 Arrivals and check-in | Faena Hotel
05:00 Welcome Drinks at the Mammoth | Faena Hotel
07:00 Family dinner with WPP x ROUNDEL | Pao Terrace at the Faena Hotel
Tuesday 25 February 202007:00 Sports, health & wellness at Faena Hotel beach
08:30 Opening remarks
08:40 Fifth Wave of Computing, Dan Kaufman, Head of Engineering, Google
09:20 Amazon Advertising’s insights, innovation, and inspiration: A look at what’s coming in 2020
with Ryan Mayward, Global Head of Agency Development Amazon Advertising,
and Beth Ann Kaminkow, Global CEO Geometry
10:00 Tech and experience lab
10:20 The convergence of commerce and media in marketplaces, the new battleground for your stomach,
Chris D’Alessandro, VMLY&R, DeLu Jackson from Conagra, Vice President of Precision Marketing
10:40 The Future of Enterprise Ecommerce with Shopify Plus, Coca Cola, Staples, and Geometry
11:00 Break
11:20 Retail Unfiltered: The Emergence of Retail Digital Platforms
11:40 When Macro Forces Collide: The Coming Together of Demographics and Digital with
J. Walker Smith, Chief Knowledge Officer, Kantar
12:30 Lunch | Pao Terrace
01:30 Discussions on the beach
05:30 Oceanfront reception hosted by Adobe
07:30 Dinners with friends
Wednesday 26 February 202007:00 Sports, health & wellness at Faena Hotel beach
08:30 Fireside chat with Laurent Ezekiel, Chief Marketing Officer, WPP
08:50 Stop interrupting, Start Inspiring: A Conversation with Pinterest, Geometry, and Ferrara
09:10 "D2C, what's in it for me?" with Charlie Wade VMLY&R and Katie Hunt from Showfields
09:30 Tech & experience lab
09:50 How Colgate can achieve 100% global reach with the help of WhatsApp
10:10 Alchemy: becoming a story lord and building your story worlds with
Miri Rodriguez, Lead Storyteller, Microsoft
10:30 Meeting Today's Shoppers Expectations in a Connected World with Facebook
10:50 Data and the next wave of Commerce with Google
11:10 Break
11:30 Mood (n): a conscious state of mind or predominant emotion; Billie Eilish’s face during the Oscars;
how Gen Z defines their feelings by Angel Bellon, ViacomCBS
11:50 "Is Commerce Killing Creativity?" with Diageo & Geometry
12:10 Student and Teacher: A Commerce Curriculum Designed by DTC Challengers and Established Brands
12:30 Human connections - where science meets magic with Janet Balis Partner, Global Advisory Leader for
Media & Entertainment and Americas Marketing Practice Leader at EY and Pranav Yadav
12:50 A Retail "Glow Up": How Gen Z is creating a new retail landscape
01:10 Wrap up and Lunch on the Terrace
