Search in WPP Stream


Unlike traditional retail trade shows, WPP Commerce is by invitation-only; and we will invite your contribution to the agenda. Discussions will include “D2C what’s in it for me?”, "Growth without guilt”, “Legacy brand strategies", "Commerce For Humanity: The Game" and more.

There’ll also be a hands-on tech lab, showcasing AI lead creativity; shop floor robotics and the latest in store experiential design, as well as workshops. Previous guests include: Adobe, Alibaba, Amazon, Colgate, Dell, Facebook, GM, Google, IKEA, J&J, Kroger, Mondelez, MoneyGram, Nestle, New Balance, Pinterest, Rakuten, Salesforce, SAP, Salsify, Target, T-Mobile, Target, Twitter, Unilever, Viacom and more.

The result – a coherent overview of the Commerce sector as well as a network of partners, allies to work with you on leading commerce for your business.

Monday 24 February 2020
04:00     Arrivals and check-in | Faena Hotel 
05:00     Welcome Drinks at the Mammoth | Faena Hotel 
07:00     Family dinner with WPP x ROUNDEL | Pao Terrace at the Faena Hotel
Tuesday 25 February 2020

07:00     Sports, health & wellness at Faena Hotel beach
08:30     Opening remarks 
08:40     Fifth Wave of Computing, Dan Kaufman, Head of Engineering, Google
09:20     Amazon Advertising’s insights, innovation, and inspiration: A look at what’s coming in 2020
                with Ryan Mayward, Global Head of Agency Development Amazon Advertising,
                and Beth Ann Kaminkow, Global CEO Geometry 
10:00     Tech and experience lab 
10:20     The convergence of commerce and media in marketplaces, the new battleground for your stomach,
               Chris D’Alessandro, VMLY&R, DeLu Jackson from Conagra, Vice President of Precision Marketing
10:40     The Future of Enterprise Ecommerce with Shopify Plus, Coca Cola, Staples, and Geometry
11:00     Break  
11:20     Retail Unfiltered: The Emergence of Retail Digital Platforms 
11:40     When Macro Forces Collide: The Coming Together of Demographics and Digital with
               J. Walker Smith, Chief Knowledge Officer, Kantar
12:30     Lunch | Pao Terrace 
01:30     Discussions on the beach 
05:30     Oceanfront reception hosted by Adobe
07:30     Dinners with friends

Wednesday 26 February 2020

07:00     Sports, health & wellness at Faena Hotel beach 
08:30     Fireside chat with Laurent Ezekiel, Chief Marketing Officer, WPP 
08:50     Stop interrupting, Start Inspiring: A Conversation with Pinterest, Geometry, and Ferrara
09:10     "D2C, what's in it for me?" with Charlie Wade VMLY&R and Katie Hunt from Showfields
09:30     Tech & experience lab       
09:50     How Colgate can achieve 100% global reach with the help of WhatsApp 
10:10     Alchemy: becoming a story lord and building your story worlds with
               Miri Rodriguez, Lead Storyteller, Microsoft 
10:30     Meeting Today's Shoppers Expectations in a Connected World with Facebook 
10:50     Data and the next wave of Commerce with Google   
11:10     Break 
11:30     Mood (n): a conscious state of mind or predominant emotion; Billie Eilish’s face during the Oscars;
                how Gen Z defines their feelings by Angel Bellon, ViacomCBS
11:50     "Is Commerce Killing Creativity?" with Diageo & Geometry
12:10     Student and Teacher: A Commerce Curriculum Designed by DTC Challengers and Established Brands
12:30     Human connections - where science meets magic with Janet Balis Partner, Global Advisory Leader for
               Media & Entertainment and Americas Marketing Practice Leader at EY and Pranav Yadav
12:50     A Retail "Glow Up": How Gen Z is creating a new retail landscape
01:10     Wrap up and Lunch on the Terrace