Discussions

The agenda for Stream Europe 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream Europe participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Europe team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Rahmon Agbaje

Keakie Ltd

How to create word of mouth

An open conversation around how modern brands have been able to drive authentic, experience based word of mouth that cuts through a world full of noise.

Andreas Cohen

I-Com Global

The race to the direct-to-consumer relationship

The word is out and by now many Brands realize that if they're going to be around in future, they'll need to transform to become data-driven & consumer centric. That means having rich 1st party data fueled by direct-to-consumer relationships. But consumers won't have time / interest to have dozens of active brand relationships and meanwhile young disruptors are taking market share. So the race is on to be one of lucky few, right? Seems like more at a snail's pace now. So what's taking so long for Brands to progress? Let's discuss the barriers, opportunities, best practice, implications.

Ken Blom

BuzzFeed

Publishers Post Facebook

Publishing on the platform has always been and up and down cycle of chasing both a algo and user behavioral shifts. The outcome has only ever lead to a great a marketing channel for publishers vs the desired meaningful monetization. The friction around this value exchange has never been more influx then this year. As tensions rise publishers seek to diversify around Facebook. Discuss the down stream impact publisher decisions will have brand spend and user experiences.

Scot Henney

SAP

So....why don't I trust you?

How do organisations build trust, how quickly can they lose it and does it really matter? Do consumers really value privacy or do they actually want personalisation? Why does the data say they want both? This session will explore if trust is actually the most important currency a brand has to manage.

Daniel Korski

Public.io

Could government ever be as easy to use as Uber?

How can governments and the public sector use the digital revolution as effectively as the private sector?

Stéphane Dubard

Landor

Is digital the new black (or can brands thrive in today's UX-obsessed digital "undifferentiation factory") ?

"You can have any color as long as it's black" said Henry Ford in 1909 about its revolutionary T. Beyond revolutionary, superlative promises today's brands digital experiences tend to all look and feel like the same. From the generic reservation forms to the navigation path (scroll down, scroll down), from ultra-personalization promises to dull and gimmicky chatbots. All ruled by King Consumers, the dictature of UX and the boom of tech consultancies. Have we and the world forgotten the "brand=differentiation" equation or has branding gone obsolete ?

Benjamin Cohen

PinkNews

What happens in the future when everyone admits that they are a little bit gay?

New research is showing that the majority of Generation Z (Under 24s) define their sexuality as something other than 100% straight. There has also been a marginal reduction in the number of people defining their sexuality as completely gay. Working on the assumption that there isn’t something in the water, we have to assume that change in identities is because more and more young people are being honest about the fluidity of their sexual attraction. In 30+ years, there is the potential that the majority of the world’s population defines their sexuality as not exclusively straight. What will this mean for: Education? Advertising? Film and TV depiction of relationships? Politics? Relationships and family structures in the future?

Joe Stepniewski

Consensys

What can parenting young children teach us about managing people?

If you’ve ever been faced with little monsters and behaviour issues, you may have reached for a parenting book or asked for advice. Turns out there are odd parallels between parenting techniques for young kids and management advice for the workplace. Or is it really that odd?...are we still just kids in the workplace? Interactive session to discuss psychologists advice and parenting techniques that also apply to our jobs as leaders and managers - double win!

Ali Hanan

Creative Equals

HIRE DIFFERENT: how inclusive is your recruitment?

So you want to be diverse, but is your hiring process... biased? Who is your system discarding? Dyslexics, for example, might have their CVs dismissed for bad typos, while autistics - some of the best hackers on the planet - find interviews hugely challenging. Of course there are loads of AI solutions around, but just maybe these are biased too. Let's map out a system, look at the bias here then rewire to hire for difference.

Francois Garcia

Mirum

New age of performance

Despite the fact that we work more and more with the help of machines, our work life has more and more intensity. This is an interesting paradox.

Erik-Marie Bion

Oath

How to mix professional life with family life and a serious hobby ?

whether you are an entrepreneur, a corporate executive, or a manager it could happen you spend a lot of time away from your home (travel, customer engagement, team engagement, remote management, etc...). But you also may have to be home managing your family : kids, teenagers, sons or daughters in law, ex-wife, ex husband, ex-significant other, parents getting older, close friends needing help, etc....And for some of you, it could also happen you're getting super good at something or have a strong passion for : Golf ? Piano ? charity association ? school help ? music ? writing ? drawing ? etc... How is it possible ? it is really possible ? Is there such thing as work life balance ? or is it pure utopia ? Should you be focus on one or 2 things maximum ? Or at the opposite , how doing the 3 together help you to be better in everything ? Let's talk, let's share !

Kristine Carlson

LinkedIn

Civil Discourse in the Age of Digital Trolls

How do we get back to a productive exchange of ideas when rhetoric has been reduced to name calling and ad hominem attacks? A recent Pew Internet Survey found that four out of 10 people online have been harassed online, with far more having witnessed such behavior. Trolling has become so rampant that sites have resorted to completely removing comments. How do we stop devolving into an online culture of hate? What makes people Troll? Understanding that we're responsible for both the inspiring and depressing conversations we have online is key to having more productive online dialog. Join to discuss how we can all facilitate constructive debates and re-civilize our digital world!

Ella Saltmarshe

The Comms Lab, The Point People

Getting long term...

In these times of rapid change & crazy complexity, our horizons are getting closer and closer. Most of us can barely think about the next few years, let alone the next 20, 100 or 1000 years. There's growing concern that this short termism is becoming an existential risk to our species… So what’s the role of commercial creativity in stretching people’s capacity to care about things that will happen after their lifetimes? How can culture expand our ability to engage with the long term so we take more responsibility for it…? And how can we all infuse what we do with the long term? Come and chew over deep time, the far future and everything in-between.

Seun Shobande

Facebook

Do we need more lazy people to drive innovation?

Lazy people often accomplish more as their laziness allows them to find shortcuts to excel in the workplace, often leading to more innovative solutions to problem solving.

rhys mclachlan

Amobee

Mergers, acquisitions, consolidation and bankruptcy; A survivors guide

In a world where consolidation, mergers, acquisitions and bankruptcy are increasingly commonplace come join us to hear from 2 Videology veterans on how they coped with their experiences of a bankruptcy and a subsequent acquisition. Topics they will cover (and welcome audience input) will be: the importance and need for clarity and communications, how to retain staff, how to maintain morale, customer retention and how to not go slightly mad through it all !

Mark Martin

UKBlackTech

Increasing Productivity Through Education

Education + Culture + Creativity = Productivity In this session I will unpack each item in the formula to show how you or team can increase their productivity at work or every day life. I will share how I became one of the most followed teachers online and formed one of the leading diversity groups in the UK.

Mimi Turner

Mimi Turner Associates

Advocating for men: how do we do it, and why does it matter so much?

Having worked with a number of media brands focused on building an emotional connection with men, I am often struck by how little of what is good and strong and generous about men is part of our shared beliefs. This factual reality feels hard to articulate, perhaps even risky and unpopular. But it is important because judging men only by the negative qualities of a minority gives us a lop-sided view that has negative consequences for all. Certainly some men do very bad things. But they are a tiny minority. Most of the men we know work very hard to be good people, partners, colleagues, parents, husbands and friends. How do we begin to have a more balanced view of men and masculinity within our wider social narrative? How do we talk about the nuance of what is good in a divisive media-led world? And, what is at risk if we don't?

Athina Polina Dova

Owiwi

Employer Branding in the War of Talent : Does Gamification Create Value in HR or it's just a buzzword?

With constant tech innovation, the trend “is moving toward a more immersive online environment that gives potential candidates a much richer taste for the kind of employment experience on offer to them.” Gamification has quickly become a buzzword in the recruitment field. But to take it beyond the buzzword stage and truly benefit your employer brand, companies need to weave gamified recruitment into the fabric of the recruitment strategy. But the question is: is really gamification in HR a buzzword?

Caroline Mastoras

Microsoft

Talent and culture in the age of nationalism and ‘immigration reform’. Can you meet your talent goals in today’s political climate?

With a rising wave of populism across the world, there’s unprecedented pressure on the movement of talent between markets that has been a key enabler of the growth tech has experienced over the last 20 years. Join Microsoft to talk about why a diverse and inclusive talent pool matters and identify approaches to amplify our various industry voices to drive ongoing growth and innovation in today’s political climate. [hosted by Kya Sainsbury-Carter, Alicia Carey, and Caroline Mastoras of Microsoft Advertising]

Anjali Ramachandran

Storythings

Telling Complex Stories: How To Cut Through The Noise When You Want To Talk About Issues That Matter

If you have a fairly traditional product or consumer-oriented service, the marketing process is well-understood. But what if you work with groups that are under-represented, or on subjects that are incredibly important but not easy to explain - issues like identity, culture, educational achievement, diversity and inclusion? Or, for that matter, finance, insurance, credit, technology or innovation. Come to this discussion to learn about how to build narrative stories in ways that make people want to truly listen.

Daniel Fisher

Playbuzz

Mental Health at work - are you doing enough for your team?

I had a reality check the other day. I thought that I was very attuned to caring for the mental health of my employees. But then I realised that I'm a hypocrite because I'm focusing on the wrong things. Think about a typical employee engagement/satisfaction survey. It asks questions like "Are you proud to work here?". I'd like to discuss whether we should be asking harder hitting questions which could help prevention: "How often do you go home exhausted?", "How often in the past year have you cried in the toilets?", "How often do you go home to your partner and say, 'I can't cope?'". Let's challenge ourselves to be more responsible rather than doing things which make us feel better about ourselves...free yoga session anyone?

Daniel Fisher

Playbuzz

How can brands and agencies work better with (get more out of) young, innovative businesses?

Most big brands and agencies have 'innovation' teams, 'innovation' budgets, 'innovation' days, Chief 'Innovation' Officers and people tasked with looking for, well, innovation! Some are better at it than others. How much of this is lip service and does it actually work? What does good innovation look like? I want to hear from people who have been on both sides of the fence. Let's discuss barriers - payment terms, preferred supplier lists, barter, procurement, marketing budgets. I'd like to hear about success, horror and everything in-between. Let's work out how brands can better embrace the 'new' rather than just 'ticking the box'.

Mimi Turner

Mimi Turner Associates

The World in 2038 - dreaming out the future

The world in 2038: what better group than Stream to dream out what life will be like on the near-ish horizon? I'd love to harness the mischief, creativity and curiosity of Stream to try to look eyeball to eyeball at the future. Urbanisation, automation, hive communications, ultra-personalistion and a battle for natural resources might be some of the themes that shape the next 20 years. But what will our world of maybe 9 billion people really look like? Sci-fi crimes and creativity? A Supreme Court powered by AI? Maybe even the end of meat? Bring a theme and come and join me to imagine up the future for ourselves. Who knows - maybe it will include those jet packs that I, for one, had such high hopes for.

Meagan Bell

Movember Foundation

From unique to ubiquitous. What happens when Movember succeeds at the implausible and brings the moustache back into fashion?

Upper lip rugs, face furniture and soup strainers have become the cornerstone of the Movember brand. Since it’s humble beginnings in 2003, the moustache has been the unique conversation starter that’s got men talking and raising money for men’s cancers and mental health. Fast forward to 2018 and rather incredulously, with the growing popularity of facial hair, the Mo has gone from creepy to credible; horrendous to hipster. While the original plan was to make Mo’s fashionable again, the founders never thought that was actually an achievable goal, they just wanted to have fun (and do good) trying. To date, Movember has raised over $850M, in more than 20 countries and invested in 1,200+ men’s health projects. BUT that has all been anchored in a mechanic that was worth talking about. It stood out, it was Movember’s ‘ribbon’ and became synonymous with the brand. Now that facial hair is everywhere, all year round, what’s Movember to do? Hold the line with its single-minded fundraising ‘product’ or diversify into new ways to support?

Kya Sainsbury-Carter

Microsoft

Talent and culture in the age of nationalism and ‘immigration reform’. Can you meet your talent goals in today’s political climate?

With a rising wave of populism across the world, there’s unprecedented pressure on the movement of talent between markets that has been a key enabler of the growth tech has experienced over the last 20 years. Join Microsoft to talk about why a diverse and inclusive talent pool matters and identify approaches to amplify our various industry voices to drive ongoing growth and innovation in today’s political climate. [hosted by Kya Sainsbury-Carter, Alicia Carey, and Caroline Mastoras of Microsoft Advertising]

Alexander Shulgin

www.familia.ru

What do we mine next?

Cryptomining for Data ( Data Mining) How Blockchain will make media great again!

Alicia Carey

Microsoft

Talent and culture in the age of nationalism and ‘immigration reform’. Can you meet your talent goals in today’s political climate?

With a rising wave of populism across the world, there’s unprecedented pressure on the movement of talent between markets that has been a key enabler of the growth tech has experienced over the last 20 years. Join Microsoft to talk about why a diverse and inclusive talent pool matters and identify approaches to amplify our various industry voices to drive ongoing growth and innovation in today’s political climate.

Marie Ridgley

Kantar

Plastics – how do we kick the habit?

I own more bags for life than I have life! Re-useable water bottles and coffee cups are going the same way and now the fibres washing off my plastic based clothes have leeched into the world’s water system. Can the necessity of business and national growth be reconciled with the plain fact we need to consume less and in different ways? What are some of the most meaningful shifts we can make as businesses, consumers and economies?

Sam Glassenberg

Level EX

Bad VR, Bad! AR, VR, and Gaming Rants, Teardowns, and Some Desperately-Needed Best Practices

Faceplant-worthy gamification ploys. Bad AR gimicks with no purpose whatsoever. Nauseating VR experiences. Why does everyone keep getting it wrong!?! Let's laugh at the most egregious examples and talk about how we get this stuff right next time!

Alex Oberberg

Libratone

The in-house agency model: Myth or reality? Discuss!

Aware of the chance to get beaten up I’d like to discuss the in-house agency model. :-) Creative conceptualisation and production, media planning and execution, data software/tools and machine learning, influencer relations etc. What can be moved in-house, what should be kept ‘outside’? Is it a topic for large brands only or nimble start-up’ers? Some brands succeeded, others publicly failed. Let’s share experiences and discuss pros/cons.

Alain Groenendaal

Grey Europe

Forget the Why. Who needs the What? All you need is How!

Despite shrinking margins and crunching deadlines, great ideas are more needed than ever. As we lament a new generation not wanting to work in marketing services and decamping to the Googles and the start-ups, is the issue just "What" we do (product) or "Why" we do it (purpose), or rather “How” we do it? Can transforming so called traditional organisations through a more decentralized and empowered way of working be the new killer app to attract talent -- and generate better ideas to boot?

Chris White

Yoti / ZING

Profit and Purpose: can these two Ps ever live harmoniously in a pod together?

CSR, Social Enterprise, Social Impact Investing, TechforGood, B Corp - do any of these or other 'good' movements really work or is there always a significant compromise to either one or other of the Ps. Over the years I've been lucky enough to develop and run the strategy at Coca-Cola Africa Foundation, co-found ZING an early stage seed funder of youth charity start-ups, run a social enterprise in tech consulting/digital apprenticeships and most recently help set up Yoti, a B Corp with the mission of becoming the world's trusted digital identity platform. Drawing on the experience of wearing these different hats (and I shall bring a few colourful ones for any fellow hat-lovers out there to help inject some fun into the creative thinking process!) I'd love to take the Stream Pulse and get a healthy dose of Stream Inspiration :)

Maria Tsoumari

SentiGeek

Why CEOs devote so much time to their hobbies? Is it also true for all individuals with demanding jobs?

I came across few days ago an article in Harvard Business Review titled “why CEOs devote so much time to their hobbies” and it got me thinking. Is it an instinctive reaction of the self in order to alleviate pressure and relieve anxiety? Do other people with demanding jobs, besides high profile CEOs, have a similar drive? Do men and women feel the urge to deal with work pressure the same way? Are hobbies an opportunity to develop leadership at work? How do you experience the interrelation, if any, of demanding work, hobbies, other personal matters? What if we approached personal life as our beloved hobby? Let’s get together to share thoughts and experiences!

Ben Pollard

Local Welcome

How might we design experiences and platforms that build trust and connection?

In a world of declining trust, our beliefs and experiences are increasingly driving the choices we make as consumers and citizens. The past year has seen an almost universal decline in public trust for social media platforms – but while trust declines, belief is on the rise. The Edelman Earned Brand study revealed that 64% of consumers now buy on belief; choosing, switching, avoiding or boycotting a brand based on where it stands on political or social issues. Since founding Local Welcome in 2015, I’ve been learning how to design shared experiences that build trust and connection in a divided and lonely world, and how technology might help us to scale our impact. We’ve learned a lot about inclusive rituals, so I’d be happy to share some stories and I’m keen to hear your thoughts and experience, particularly about brand democracy.

Ann Higgins

Ogilvy Consulting

Why the hell do only Men ask me for jobs on LinkedIn?

18 months ago we launched Ogilvy Consulting in London and since then I get a lot of inbound queries on LinkedIn from people looking for jobs – at least 95% of these have been from Men. Where are the Women consultants in brand, digital and tech? Why don’t they reach out? How can we encourage people from diverse backgrounds to raise their hands? Everyone welcome (yes, even Men!) to this discussion on Diversity in recruitment!

Ann Higgins

Ogilvy Consulting

Marketing Transformation: Survive or Thrive?

Many marketing models were created in an era of traditional advertising and Marketing leaders are under pressure to transform – fast. How can they balance the duelling needs for effectiveness and efficiency? How can Marketing continue to contribute to profitable growth in the business? What are the prevailing approaches among Marketers to deliver on the imperative of Transformation?

Hannah Whyte

British Airways

What role is there for British brands in promoting a positive outlook for Britain?

2019 is a pivotal year for Britain – what should British brands be doing to support brand Britain? Given the polarising nature of the situation we find ourselves in, how do we find the right balance of leveraging Britishness without alienating consumers at home and abroad?

Tom Salvat

CONCURED

Is Artificial Intelligence a threat? Buzzword? or genuinely useful for marketers?

An open discussion on: - Is AI a threat to me or my role as a marketer? - What can it do that's useful for marketers now? - What is AI and how do I know if it's good or bad AI?

Cesar Rojas

The Cocktail

Dual Career Couples? How to make it work?

* Can you really have a “perfect relationship” and a successful career? * Should one partner’s dream take priority over the other’s - whose should it be? * Should you prioritize your work or your relationship? * How do you avoid a feeling resentment, compromise or sacrifice over decisions? - Maybe you already face these dilemmas, maybe you’re still on the lookout for that right partner who give you the freedom and support to achieve your career dreams. Come and find out how to manage those challenges, based on research by INSEAD Professor Jennifer Petriglieri, and tips from other WPP Stream Participants.

Grainne Wafer

Diageo

Why is it taking so long to make a change to how we portray gender in advertising and content?

The debate about gender portrayal in advertising is overdue. The #Timesup, #metoo and #UNstereotype movements are symptomatic of cultural change. But making progress feels harder & slower than it should: Let's discuss why that is! Andrew Geoghegan & I are happy to share how we're tackling this in Diageo and would love to hear how you are thinking about this topic too.

Irene Nikolopoulou

JWT -Wunderman Greece

From SF AI to reality, how well or ill prepared are we to deal with future technology? Who will have the authority? Humans or algorithms?

Are we heading to an Utopia or Dystopia? From C3PO of Star Wars to Matrix and from I, Robot to Ex Machina. Science fiction and movies has caused many people to worry about evil robots, but the real problem is with the consequences of developing Highly competent AI. It will transform our economy, our culture, our society and even restructure our democracy for decades to come. The merger of infotech with biotech will give us the computing power not only to hack the human organism but also our feelings. And what about free will? What will happen to institutions like democratic elections or free markets? Where we as professionals stand in this new world? How do we create technology that is truly ethical and responsible to the society it serves? Let's meet, argue, debate and agree, what kind of usage to make of the new technology towards a more ethical and humane approach.

Vala Magnadottir

IKEA

Is today’s digital advertising like playing the slot machines?

You know how it is when you go to Vegas. You put in your coin, you spin the wheel, and then maybe – if you’re lucky -- you win the jackpot and go home the big winner. Or maybe you go home empty and you tell your friends about the great “experience” you had playing. Buying digital advertising can be similar. You put in your Euros or your dollars, and hope for the best. In the end, if you have a) actually reached a real person, b) actually seen a real-world effect from the advertising, and c) not sold your (data) soul to the higher powers of data hoovering, then you’ve won the jackpot. Or – as the condolence prize -- maybe you had just received a lot of really cool alphabet-soup abbreviations without a lot of eyeballs or effect behind them. Let’s discuss!

Claudine Adeyemi

Career Ear

All learning institutions should be closed down and we should start over from scratch. Discuss.

At a time where we will likely have 11.7 different jobs and 3-5 different careers in our lifetime and with the entire education system seemingly failing to properly prepare all young people for the workplace, combined with the technological advancements being made and learning institutions not being able to keep pace with the education required to fill the types of roles becoming available, is it time to scrap the entire education system and start over? Should all learning be skills based only instead of subject based? Should all technical skills/knowledge be learnt on the job? Should universities be displaced? Should subject degrees be scrapped entirely? (N.B. Intentionally dramatic but worth discussing!)

Liz Wilks

Asia Pulp & Paper

The Story of You, Us, Now: Discovering the unique difference you can make

In a world of global challenges and tipping points, there is an ever more urgent need to change the way we all operate. What’s the difference you can make in your sphere of influence? How do you become part of the solution? You can start by defining your own story of change. Telling the story is an exercise of leadership - motivating others to join you in action on behalf of a shared purpose. In this session you’ll explore your own story and hear others. The goal is to identify sources of your own calling, from which you can call upon others (story of us) to join you in action (story of now) and bring this to reality.

Paul Chaumont

Reminiz

Facial Recognition : opportunity AND threat ?

Deconstructing myths, fears and fantasies around Facial Recognition and artificial intelligence. Working on building a pioneering new AI-powered facial and logo recognition company dictates to reflect on the true dangers and opportunities lying under facial recognition and creating a line between entertainment and security. However, these topics need to be addressed all together when imagining a world when anybody can be recognized instantaneously by an artificial intelligence, for marketing, security or whatever other reason.

Paul Chaumont

Reminiz

Building a digital future for the TV industry

Media corporation, agencies, advertisers, producers : all major television stakeholders have suffered from a 20 years decrease of interest for the small screen. Many birds of ill omen have even forecast the death of television as a pillar media. However, it appears that digital and technological recent breakthroughs could help building a new future for television, made out of augmented content, contextual information, face and logo recognition and new advertising formats. Let's take the time to discuss why television might get a second life thanks to tech companies within the years to come.

Jack Habra

Reminiz

The era of contextual advertising

GDPR constraints, ever growing video inventories, advertising haters, complex endorsement strategies: infinite reasons could be taken as signs of the true advent of contextual advertising. Since the very beginning of digital advertising, the industry has always bet on one thing only: the more you’ll know about users, the more you’ll be able to fulfill their needs. What if user data had biased our way to apprehend advertising and led us to think it was the only solution to get consumer’s approval ? What if contextual advertising was the next big move for the industry ?

Bernadine Bröcker

Vastari

What do borders mean in the 21st century?

The great wave of nationalism that has taken over politics in many parts of the world seem to be strengthening the concept of borders around countries. Having travelled to China and Israel this year, and living in Brexit Britain, while owning a passport of a country where I've never resided, and growing up on an island split into two countries (Haiti and DR), borders fascinate and puzzle me. Borders are intended to delineate where one government's control ends, and another begins. I understand that control can be important to maintain stability and stimulate economic growth. In the museum industry, we often speak of the "porous" museum - letting ideas flow in and out freely so that it reflects the world outside its walls. Could this be a term we could apply to borders? What would a "porous" nation look like?

marc zander

Teads.tv

There has never been a better time to work in media ?

From FMCG marketeer with a passion for media , to Global media director at Mars and now working in adtech...and loving it. Yet at every Media conference all i hear is doom and gloom. I believe Media has never been as important ( after all it is the biggest controllable line on a marketeers P&L) , Media people have never has so much influence and there have never been so many opportunities to do great work. ..do you agree ..which part of media is the best to work in and why? ..and lots more ..... come in numbers and be controversial

James Wood

Internet Society

Is social media still good for us?

In an age of fake news and disinformation, do we actually benefit from the time we spend on social media platforms anymore? People all over the world are turning their backs on technology, automation and the connected global society that we have built with the help of the Internet and arguably, what happens on social media is a big part of the reason why. Increasingly defined by dishonesty, cyber-bullying and things that people would never say to someone’s face, it’s no wonder that people are turning off the social media tap. Can we make social media better or is it past the point of no return?

Ryan Cameron

International Olympic Committee

Building a consumer marketing org that drives growth today

From the rise of performance marketing to ad campaigns created for an audience of one, consumer marketing has changed more in the past five years than it did in the previous 30. What is the optimal org structure to address the needs of today while being agile for future disruptions? I don't have answers but would be interested in facilitating a discussion about how different teams are structured.

Matteo Busnelli

FCA

Influencers, Ambassadors, Testimonials, Celebrities?

Which is the role of influencers, ambassadors, testimonials, celebrities within the customer journey? Does it make sense to invest in people that are only famous on instagram/YT? do they really "influence" people and the brand perception? if it is only related to reach objective, do they perform better than display adv/online video? Instead, which is the role of the ambassadors, testimonials, celebrities? Do people that are famous for something concrete in life, have a real influence towards customers in terms of brand love, intention to buy? Do they perform better than "only digital" influencers? i do not have answers but lots of questions; i have an experience to share and i would like to have inputs from you, based on your experience and feelings.

Janos Gulyas

Wavemaker Hungary

GAFA - are they really the mighty brand experience hijackers? If yes, is there anything brands should/could do about it?

More and more elements of our life, experiances we have, including interaction with brands are reaching us through some sort of interface provided by Google, Amazon, Facebook and Apple. We store tickets in Wallet, our travels are organised in all sorts of Google stuff (gmail, calendar), branded products are delivered by Amazon and we watch those cool branded contents on Facebook. A simple personal example: how much of the cool usefulness of Nike+ builds the Nike brand and how much of the credit goes to Apple when I'm using it on my iPhone (I suspect, subconsciously, quit a bit..)? I'd say if the GAFA are the most valuable brands nowadays, that's not only because they have built great products and brands but also because they are great in hijacking the brand building efforts everyone else does by "monopolising" the channel between people and brands. Is this really the case? If so, shall we just say tough luck, such is life? Or is there anything brands can do better?

Gerhard Louw

Deutsche Telekom AG

From drunkenness to sobriety: is digital becoming just another normal media channel?

Two years ago a media director at an advertiser or agency would have been crazy to question whether digital spending should grow and grow year after year. Consumers are spending more and more time on digital Screens after all. That´s a fact. But advertisers are getting to a stage where digital spending is being scrutinised, especially regarding effectiveness. Are we moving to an era where digital should stand ist ground and defend its place on the media plan? Just like any other media channel?

Alemsah Ozturk

Grey

How to be a Chief Happiness Officer?

I’ve been working as Chief Happiness Officer for 12 years since I’ve started my agency. I want to share insights and discuss the concept of happiness and how we can make people fullfilled and happy in our workplace. Tips and tricks are included! You will leave the workshop happier for sure!

Erika Brodnock

Karisma Kidz

How can deep tech be used to positively impact maternal/paternal mental health

According to the World Health Organisation, Worldwide about 10% of pregnant women and 13% of women who have just given birth experience a mental disorder, primarily depression. In developing countries this is even higher, i.e. 15.6% during pregnancy and 19.8% after child birth. In severe cases mothers’ suffering might be so severe that they may even commit suicide. In addition, the affected mothers cannot function properly. As a result, the children’s growth and development may be negatively affected as well. Maternal mental disorders are treatable. Effective interventions can be delivered even by well-trained non-specialist health providers. In the advent of automation how could deep tech support with early identification and treatment of parental mental health issues to improve the life chances for children across the globe?

Jessica Simpson

Blippar/ Inspiral

It's a great time to be a woman (and why we're seemingly not allowed to say this)

So, I'm not sure if I might need to femsplain this...? :-) There has never been a better time to be a woman in the west, and yet if the media/ social media narrative is to be believed, things are getting worse not better. Amidst all the talk of #metoo, the gender pay gap and data showing the woeful, ongoing under-representation of women at the top in business/ finance/ investment etc - we are being instilled with a sense of the ongoing patriarchal nature of society and of women being held back. How accurate is this and what might be the risks to women (and men) of such a narrative? And why is open debate on this subject so stifled and triggering? A positive discussion (please!) on some of the good news and how we can all work harder, together to build resilience in women.

Andrew Shannon

Startupbootcamp

Why can't big companies work with startups?

While many are trying and a whole industry has formed around helping corporates 'innovate', emerging and established companies are rarely able to work together in a meaningful way. Is it even possible to move these collaborations from being the exception to a norm?

Joe Stepniewski

Consensys

Unshackled by the blockchain - but what’s in it for us?

You’ve seen everyone else get rich off crypto. You've listened to lofty ideas about the promise of the decentralised Web 3.0 to shift the power balance in society… and thought, what’s it really going to mean for the average consumer? In this discussion we’ll go into why we should decentralise in the first place. Then what the dWeb and dApps will actually bring to consumers - Will my world get fairer? Will my data be safer? Will I save money? Will I do new things? Learn why its important and about some of the tangible benefits that are (supposedly) coming our way!

Joe Stepniewski

Consensys

Why is the media/adtech industry so polarised about blockchain?

Ad execs are getting into fights on panels about blockchain. Stronger adjectives are being touted by each of the two camps (the revolutionists and the non-believers) every day. Why is blockchain prompting such a reaction? In order to find out, we’ll talk about what are some of the dynamics that are causing people to take sides. What are the problems to be solved, and necessary conditions for blockchain to have a chance. Which of the claims being made by both sides are true. Can we help opinion move towards the middle?

Seung Wook Lyeo

Chain Ergonomics

Brands, advertisers, publishers and influencers on blockchain: end of the internet giant hegemony?

Social media influencers grow ever more powerful as traditional media declines. Blockchain provides a new, decentralised way of doing business - against the old centralised method used by newspapers, broadcasters and more recently internet platforms. The amalgamation of the two is a compelling story that can transform the way that media and advertising content is delivered, consumed and paid for. Are we witnessing the end of an era or is this another fad? Discuss

Louise Ainsworth

Kantar Media

Future of Tertiary Education

Now that we understood more about the brain than ever before, understand that neurodiversity helps businesses, and realise that the world of work is going to change faster than ever before over the next couple of decades, how should we as parents and employers be equipping our young people for the future? What new ideas are we seeing across Europe??

Ali Hanan

Creative Equals

Should brands take a stand?

In an age where politics make us feel powerless, should brands take a stand? Was Nike's recent campaign a political statement or is it just a 'knowing your customers' ploy? Let's discuss whether brands should step up - or move out of the way.

Corinna Horst

German Marshall Fund

How do we respond to (extreme) populism?

Populism brings to the front issues that large parts of the population care about, but that the political elites want to avoid discussing. But populism also tends to deny the existence of divisions of interests and opinions within “the people” and rejects the legitimacy of political opponents. When in power, populism try to circumvent or undermine the power of countervailing forces, including independent judges, media and the political opposition. How do we respond to this illiberal democratic response and find other ways to fix our undemocratic liberalism? How do we engage with people who fundamentally think differently than we do?

Corinna Horst

German Marshall Fund

What does the EU mean to you? What kind of Europe do you want?

The EU was established to ensure peace and prosperity. And keep Germany under control. Today, it stands for boarder free travel, the EURO but also for Brexit, austerity measures and questionable handling of refugee flows. What should the future hold for Europe?

Jack Cornes

HausBots

Why Is House Building So Rubbish (and what can we do about it)?

Especiallly in the UK, we have made houses the same way for far too long. We take, what is effectively, mud out of the ground, heat it up in block shapes, assemble all on site, and make mistakes often. And then we wonder why house prices keep going up and we have a housing shortage... I would love to hear from others why we think (the UK especially, America is good at pre-fab) this is the case... and what are the main things we can do to solve it mainly calling on the following areas: 1. Financing (mortages, loans etc) 2. Building techniques 3. Innovation in materials 4. Regulation 5. Gov. Support 6. Anything else!

John Baker

WaveMaker

Will digital natives bring an end to marketing as we know it ?

Much has been written about the nature of millennials and the unique challenges and demands they bring in to the workplace. But the far larger question in my view is how do we train, manage, motivate, reward and career-path this generation of digital-native workers ? They bring entirely different world views (global, diversity, orientation to authority), expectations (reward systems, experiences, work-life balance) and influences (mentoring, role models, self-sufficiency) in to their work, and the implications of this for marketing organisations is significant.

John Baker

WaveMaker

Are we living at the beginning of the post-branding age ?

As marketing professionals, we all know that great brands and businesses are built on powerful stories and archetypes that move people emotionally. But as we work in an age of functional technology that favours utility over emotional engagement, are we losing the ability create and nurture great brand stories ? If so, then, what is the future of branding in this context ?

Tom Adeyoola

Metail

Could 3D body scanning become the biggest retail 'disruptor' since the invention of the Internet?

3D body scanning ultimately means collating consumer size and shape data through any means, but more specifically through mobile scanning technologies. A recent Morgan Stanley Research report posed this question, concluding that it very much had the potential to be by completely obviating the need for consumers to physically try clothes on to see if they fit. In so doing, it would remove the last big barrier for shopping online and fundamentally giving online shopping a key economic edge over physical stores. I believe the report missed one key element required to marry consumer size and shape data to consumer usage - visualisation and the digital garment. The combined power to completely disrupt the clothing industry in the same way digitisation has successfully disrupted the music and entertainment industries before it is immense.

Tala Fakhro

Bahrain Economic Development Board

Assumptions about Gender, Public/private sector, and the Middle East vs. the West

Let's talk about assumptions - public service vs private sector, or even the culture shock of studying in the US, working in the UK, and then coming back to the Middle East, each of which has a unique set of issues associated with it. I could talk about being one of 4 women on a trading floor who was not a secretary and then being an Executive Director in the Middle East in an entity that employs 64% women and then the differences; how i was expected to act as a female in the workplace and how each workplace was different; and whether pay and job satisfaction are calculated differently in government jobs vs banking

Nina Jasinski

Ogilvy

Diversity + Progress = profit ?

When I came out of UCL and joined the FT i was their first female grad. So lets discuss why clearly things are very different now, but are we doing enough? We are hard wired to seek people who are the same as us - so are we broad enough in our thoughts on diversity? We have to go beyond unbias training. We need a culture of both inclusivity and collaboration so that those with new ideas and differing views get their voice heard, prove their value and get promoted. Performing teams don't happen by accident - and nor does profit. Embracing diversity nearly always leads to margin improvement.

Alice ter Haar

Deliveroo

Resilience for rent: a sharing forum

The modern-day workforce is under an ever-increasing amount of pressure to achieve and be brilliant. We're told to smash glass ceilings, that we can be anything we want to be whilst having it all. We're juggling a million things to do and often it can feel like we barely come up for air. It's no wonder it can all get too much sometimes.... This group will be an opportunity to share and discuss how we can better cope with all this stress emerging with practical tips and advice which we can take away with us.

Jim Cridlin

Mindshare WW

What Can We Learn from a Unicorn

What does successful brand building look like and what will define success in the future? Analysing a group of Unicorns (startups valued at more than $1B) I tried to identify what they had in common (ie. what were their success factors), what that might mean for other companies, and what that means for the traditional way we have built brands.

Camilla Dolan

Core VC

The next generation of Unicorns will come from purpose led businesses

Hedge Funds and public asset investors have woken up to the fact that promoting good ESG and governance increases returns? How do we build this into early stage companies? How do we define socially responsible in early stage companies? Is it nature vs. nature - is their a way to assist high growth companies in building social responsibility into their core values early? How much additional value could it create?

Bansi Kotecha

Hogarth Worldwide

Inclusivity and diversity in tech and in the workplace

How do we increase and enhance diversity in the workplace, and what does that mean ? What are we missing out on by not having a diverse team / organisation ? How do we encourage a diverse workforce to join and stay with us? I would like to discuss this and also hear your opinions and personal experiences.

Mark Adams

VICE

Enter the Cult of Extreme Productivity

Come to this session ready to discuss how you have achieved the things you have in life. And more importantly what went wrong with the other goals. After the discussion Mark will share a dramatic and powerful system that takes productivity thinking to whole new and terrifying level, allowing a person to achieve almost any goal they set themselves with rapid speed. The secret to this type of exponential success? Bin your ‘affirmations’ and ‘goals’ and instead embrace fear as your friend by making irreversible decisions. Instead of hapless resolutions members of the "Lock-In" cult contract with themselves in a way that they cannot escape from (without suffering very serious consequences). The “Lock-In" system harnesses our most primal evolutionary instinct - to avoid pain - and uses it to radically supercharge our lives. Many of the most successful people in history have used its phenomenal power to create extraordinary success. Think you're hardcore enough? Then Enter the Cult of Extreme Productivity!

Ben Brown

m/SIX

Location is a variable

As agency teams increasingly locate in offsite/embedded locations and with flexible working becoming a necessity, not a luxury, I want to explore people’s opinions and get some debate going around location. Especially as this session is being held on a beach....

Mark Syal

Essence

GDPR has done precisely nothing.....debate!

Well, I for one am glad that the May 25th passed without the world ending. But, other than creating a lot of extra work at very short notice, did GDPR actually achieve anything? Was it the start of a policy shift that's going to protect our privacy and put people in charge of their own data or have things already slipped back to how they were before? I want to hear your opinions!

Mark Syal

Essence

Is too much screen time bad for kids, and what should we do about it?

I'm sure all parents have experienced this... Our children have grown up with digital devices and touchscreens - they have never known a world without it. Now, most houses have streamed entertainment on tap. Children can get what they want, when they want it. And they really aren't happy if they can't get it! My children prefer watching Youtubers play online games, rather than actually playing them themselves! As parents, and business people, what should we do about this?

Ami Ben Bassat

Insightee

Funny stories that actually took place. Option B: The secret benefits of boredom.

The subject of my discussion derived from those daily adventures we experience in our business, social and personal lives. The kind of: "It happens to everyone." I would call it something like: "Funny stories that actually took place". The idea is simple: people will tell their personal, and very funny stories (up to 5-6 minutes), thus making their listeners laugh and react (God knows how) , and... eventually, sharing theirs, as well. Other option (more favored): The secret benefits of boredom. It speaks for itself, isn't it?

James Louderback

VidCon

What is TV? What is Online Video? What is Professional? What is UGC?

It was easy 10 years ago. TV was professional video delivered via satellite, cable, over the air, and viewed on a relatively big screen. User generated videos typically included cats and could be seen on YouTube. But now it's all different. YouTube commissions and distributes what would be called "TV Shows", but only via its services. Traditional TV networks are launching digital-only streams of their existing and new content. And Netflix, Hulu and other digital-only companies are building subscribers globally through services distributed over the internet, but viewed on every glowing rectangle imaginable - from the biggest flat screen to the smallest smart phone. So what is TV? What is digital video? Does size matter? This conversation explores where we are today - and where we might be going in the future.

James Louderback

VidCon

The Changing Face of Celebrity

What is a celebrity? What is fame? Are celebrities made, manufactured or do they organically rise up via their communities. This session explores how organic community-driven celebrities - like Liza Koshy, HolaSoyGerman, Smosh and other online video creators are upending the established rules of sponsorship, merchandise, subscriptions and video viewing.

Wil Harris

Entale Media

How do we make podcasting work for brands?

Podcasting is a fast growing medium, but the advertising market is currently tiny and massively fragmented. As media geeks, we all listen to podcasts - but your average punter finds them too difficult to work out. How do we make podcasts, and the companies that host and sell them, more approachable for consumers, and more useful for brands?

Marius Veltman

DEUXERS

Mini Masterclass UX Design

Have you ever heard about User Experience (UX) design? Have you ever wondered what it is? What is it not? What is UX design good for? How does it work? And why the (BEEP) is good UX design vital to building successful product and or service? The UX design mini masterclass given by Marius Veltman one of the worlds leading UX/UI experts.

Paul Szumilewicz

HSBC

Mindfulness in the workplace

Over the last 3 years I have taken my teams through mindfulness in the workplace, meditation and i believe it has been a key ingredient of our peak performance and success ... I want to expore this, discuss, share, learn and do more of it and better in the future

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