Typical guests include CEOs and rising stars from global brands, WPP agencies and partners from across the industry, including start-ups, VCs, social entrepreneurs, publishers, academics and media companies.
Over the three days, there will be over one hundred Discussion sessions, Ignite talks (15 slides in 15 seconds), a pitch show, a gadget show, a tech lab, digital art, cooking, sport, film screenings and more.
Attendance is by invitation only.