Is Purpose Dead?
Being a “purpose-led” organization was the thing to be for the past several years. Companies and brands have tried to find, resurface, and/or manufacture purpose, and in this effort, some have hit the bullseye, some have missed the mark, and some have garnered cynicism internally as well as among consumers. There have been many discussions about “had purpose led brands astray,” “what we got wrong about purpose,” etc.
I’d be interested to discuss the experiences across companies, brands, industries. Where has purpose helped, where has purpose hurt, who needs a purpose, who doesn’t.