Discussions

Unlike traditional media conferences, there are no keynotes and PPTX presentations at Stream. Instead, we focus on small working groups of 1h that allow you to share your expertise, and test new, or provocative ideas in an intimate setting.

Similar to a collage campus, Stream is set up with 7-8 ‘classroom’ spaces, all outside, in a variety of tee-pees, and in the garden terraces. Each classroom has seating for 30 guests, a flipchart and pens, and a small clock to keep time.

The agenda for the three-days is decided onsite – when guests add their ideas to the schedule, on two huge white boards, known as the Big Boards. At any time 7-8 sessions can run concurrently, with 1-2 informal sessions on the main-lawn.

Next steps. We encourage guests to share their ideas for sessions in advance, so that we can help group similar ideas together, and ensure we have good coverage of all the big topics. Suggesting a discussion topic doesn’t mean you have all the answers. Instead, good discussions favour a punchy question, debate and willingness to hear many points of view. To add an idea, please click “Log in to submit your idea” below.

If you'd like to talk an idea through before posting, or would like help finding some co-hosts, let us know.

Dori Acampora

Skechers

What the Jurassic Park lunchroom scene can teach us about Strategic Thinking

Strategic thinking is a dying practice. With the emergence of AI, especially in advertising and media, businesses can get caught in a robotic cycle of rationality that leads to a stifling of innovation and a habit of order-giving and taking. During this discussion we will break down the lunchroom scene in Jurassic Park, talk about each character’s role, and how that role counteracts, or contributes to innovation. There is the Implementer, the Planner, and the Thinker. Who is who? Who survives? And who gets eaten by a dinosaur?

Dori Acampora

Skechers

How anxiety can diminish our ability to think strategically, and what to do about it

In this discussion we will talk about the different parts of our brain, and how stress and anxiety dictate our capacity for thinking & innovation. We will discuss how we can tell when stress is helping or hurting us. And what other clues our bodies give us prior to moving into a state where our abilities to function are diminished.

Dori Acampora

Skechers

Run an open forum meeting without dissolving into chaos

Strictly run meetings many times become a sounding board for the extroverts in the room while the introverts work out information quietly in their own heads. Conversely, an open forum meeting can result in a chaotic free-for-all where nothing gets accomplished. Culture, language, disposition, and politics are all barriers to obtaining the unique contribution of all participants. This is not a discussion about how to facilitate a meeting, but rather how to use different strategies to create a more democratic space where everyone is heard.

Julian Ranger

digi.me

Privacy & Innovation - opposites or can we have both

Much is made of the privacy and security issues with personal data today - for important reasons. The solution is often quoted as giving individuals more control - with the implication they will share less, but will be more valuable for those businesses who are trusted to receive data. However, this pitches privacy in conflict with innovation - future innovation from Precision Medicine, future of retail & finance, AI, Smart Cities, IOT all require sharing of MORE data not less. How can we share more & better data, to get more & better value, but do so with privacy, security & consent built in?

Ella Kieran

WPP

What's your number? And how I can help you remember things better

Quiz time! Ready? How many emails do you get per day? How many emails do you send per day? How many inbox / messenger apps do you use? How many times do you check Instagram or online news? How many friends do you have on WhatsApp? How many children do you have (if any), pets also count OK... add these up, and email me your number (Ella.kieran@wpp.com) I'll collect all responses. When we get to ojai, you can learn how your number compares to everyone else, and what the optimal number is. And more importantly - why you need to know your number in order to remember the right things, and not become well-informed, but lost.

Neeraj Kalani

Pfizer

Content

Create 360 content plan that can be readily deployed with similar effect across different digital and traditional channels. Improve the speed to - create the plan, pretest the perceived impact, activate and measure the impact in real time for real time revisions and redeployment (closed loop mentality in an agile way).

Neeraj Kalani

Pfizer

360 Impact

Create a holistic metric that effectively measures omni channel engagement, content role and journey experiences and their collective power into business impact which goes beyond sales, revenues, loyalty and satisfaction.

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