BrandZ in Action

Since its launch in 1998, brandz has built a rich dataset which allows us to focus on critical issues across categories and countries.

• Breaking the rules (pdf, 4.8 Mb)
  Building the Auchan Brand in Russia
• Beyond trust: new TrustR metric (pdf, 600kb)
  Engaging consumers in the post-recession World
• From Airlines to Hairlines (pdf, 150kb)
  The importance of Digital Consumers
• From Vow to Wow (pdf, 130kb)
  The Value of 'Voltage'