Find out more about BrandZ

BrandZ portal:

• For more information log into the BrandZ portal https://mb.brandz.com/ using your WPP credentials

Key Metrics

• Power, Premium and Potential
• Meaningful Different and Salient Brands

Brand Valuation

In order to determine the value of a brand we need to do two things:

• Calculate the financial value created by a corporation
• Identify the role that brand has in creating that value

If you want further information on how the brand values are calculated we have produced a shortfilm to explain the methodology. You can watch the video here: http://youtu.be/C1nJ5zVh6Z0.

For more specific information on the brand valuation that you might need, feel free to contact Elspeth Cheung of the Millward Brown Brand Valuation team:
[email protected]