BrandZ Top 50 Most Valuable Latin American Brands 2017

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BrandZ Top 100 Most Valuable Global Brands 2018

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BrandZ: Martin Guerrieria
Public relations: Lucy Edgar

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The winds of global uncertainty have been buffeting economies, consumers and brands right across Latin America in the past year.

Economic growth has continued tobe sluggish; the result of depressedoil prices, currency fluctuation andlackluster demand in some of LatAmcountries’ key export markets. Majorpolitical changes in several markets havecreated uncertainty that has provedless than conducive to government andbusiness investment. And, with inflationrunning as high as 30 percent at times,consumer confidence and householdbudgets have taken a bit of a battering.

These are indeed challengingtimes, yet they also present brandswith unique opportunities to buildstrong, meaningful relationships withconsumers.

In this report, we draw on nearly acentury of WPP company expertisein LatAm, working with some of the mostvaluable and iconic brands in the region.We couple that with more than a decadeof BrandZ™ global brand valuationresearch, which has tracked over 100,000brands in 50 markets to identify the keydrivers – local and global – of long-termgrowth in brand value.

Go to www.brandz.com to learn more.

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BrandZ Top 50 - Most Valuable Latin American Brands 2017