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Welcome to the annual WPP BrandZTM Top 100 Most Valuable Chinese Brands.
This is the first year we have extended the ranking from 50 Chinese brands to 100.
There are eight new categories covered and new valuable insights.
On a year-on-year comparison with the 2013 China Top 50 and the 2014 Top 50, total brand value has rebounded, up 13% compared to a decline of -1.6% the previous year.
The analysis shows that China is becoming an increasingly consumer-driven rather than government-driven market as its economy starts to reshape and rebalance. Market-driven brands in the Top 50 enjoyed brand value growth of 27% - three times that of state-owned enterprises.
We have created a packed report with the results, context, insights, pictures plus thought leadership articles and opinion pieces by many WPP company colleagues. It is available for you to download now, for free in English and Chinese (please excuse the large file size but its crammed with value).
