Audi
The world is changing more and more rapidly driven by digital innovations affecting all areas of our live on this globe, from politics to economics, from education to arts, from dating to networking. How can we better prepare our children for this future to see and grasp the chances and opportunities and the risks and challenges with the help of our teachers? Do we Need a digital licence for our teachers?
Maybe too late to submit but potential fun discussion: "What important thing do you believe that almost no one at Stream will agree with you on?" Format: - Contrarian #1 states belief. - 5 minutes of group challenging and questioning them. - Contrarian #2 states belief. - etc. etc Some people's minds are going to be changed!
People say they trust businesses about as much as they trust politicians. And less and less every year. What's behind that? What can a brand do - whether it's a business, government or individual - to be believed?
Join the folks from Twitter to discuss: now six second content has jumped from digital to TV can it ever win awards?
GDPR could sound defensive from the consumer perspective. Rightly so in many ways. But let’s turn this into a positive for all parties – the giver, owner and users of the data. We have been talking a lot about how to prepare ourselves to align to GDPR (legally), training, best practices implementation, data protection policies, data breach ‘crisis’ management, etc. Let’s exchange thoughts and leave the session with 3-5 ideas that are consumer centric and could guide the next consumer ‘data sharing’ engagement in the age of GDPR.
Teams are adopting remote practices and policies more every year. What are the impacts you perceive on productivity, stress & turnover reduction or other benefits/risks?
Open source technologies can have incredible benefits, but they also come with a risk. I invite you to discuss some hard questions: Is OSS all it's cracked up to be? What are the risks we can mitigate today, how? What's the closed-source argument and is it any safer?
4129 Grey
With the blockchain spreading like wildfire with some really good and lots of scam ICOs, what would be the effect of advertising ? How the decentralization idea of blockchain will change the way we deliver ads? Discuss!
4129 Grey
In a world where the definition of income changing into personal fulfilment, happiness and satisfaction, how we can design a culture based on continuous personal growth of our people ? What are the key elements? Lets share our learnings!
Today's industry is changing and evolving at a rapid pace , to survive and thrive media companies require different skills sets, and constant innovation from it's people - plus tomorrow's workforce want something different from employers. Can we attract the talent needed? Are you even hiring the right skills ? Can you compete and retain today's job hopper generation ? Are we even teaching our children the right skills in school OR will our work be done by machines in the next 20 years.
What will be the result of the change of the EU e-privacy regulation (third-party cookie tracking, which is absolutely essential for the analysis of user behavior and the advertising, will no longer be possible / only very limited by the regulation) next year? How are all stakeholders (advertisers, agencies, publishers) dealing with this massive shift? Who will be the user-/data-gatekeeper?
Media, Content and Data: how should brands use the right mix to reach and engage consumers? How to impact audiences in Cross Media Campaings? How to measure results using comparable metrics? Let's talk about trends such as the growth of multimedia consumption, the emergence of new content creators and publishers, audience segmentation and hybrid measurements.
Buzzfeed
Earlier this year, The Wall Street Journal heralded the “end of text” as the world prepares for a billion new mobile users who will rely on voice and video to communicate. But is the advent of voice a Trojan horse for the machines to take over? Who hasn’t had the super creepy experience of having ads served based on something you said in a private conversation? How will machine listening and learning impact the content we share, the marketing we see, and the way we express creativity? Have the machines come to help us...or enslave us?
When starting a new venture, should you be an expert in the field yourself or can you still succeed, when having to hire the core skill? Is expertise really a core ingredient or can this undermine your efforts and get you too caught up in details and taking your focus away from looking at the bigger picture and from following a vision? When is it time to let go?
In a world that is drowning in data and analysis, have we forgotten as an industry how to engage, pursuade and ignite conversation? Advertising used to be about mass reach and pursuasive storytelling that meant ads needed to be able to stand up to all target audiences. In our new, digital, micro-targeted world, are we in danger of only talking to people that we already know will like our messages? Be great to hear people's views on avoiding this culture of paralysis by analysis and bringing back some risk and bravery to advertising and marketing.
Imagine a future in which algorithms - running round the world and round the clock - skim every potential investment opportunity within nanoseconds. Assets (property, wine, fine art, stamps, land) are all digitized and traded electronically. Large corporations of funds scour the earth consuming identifies opportunities before they reach the public and become levers of personal wealth. What would this mean for our increasingly unequal societies? How can we anticipate this future? And how can we avoid becoming vassals of faceless corporations, stripped of our individual capacity for wealth creation.
As the media and advertising industry faces its latest existential crisis it's hard not to wonder what the future looks like for us let alone whether you would want the most important person in your life to pursue the trade. You could argue that we are headed for a crash after living in a bubble for too long and as a result of getting away with too much- particularly when it's come to compromising the user. There is also the argument that we are going to be forced to reinvent how media and advertising are defined. If we can emerge stronger and in an industry we would be proud for our kids to be a part of what would we kill and what would we take with us?
MIT Enterprise Forum Greece
Greece is going through rough times for the past several years. Through "trial-by-fire" the local startup ecosystem got more mature, stronger, and able to grow on limited resources. There's an inflection point coming up next year. Let's discuss what's is going on, how you can help and what can you make out of it.
Renaissance marketing and the role of todays CMO is more than promotion, demand- and lead-gen... it should encompass product/service concepting and design. Let's discuss how marketing, UX, and storytelling converge to impact organizations and create amazing products that are market winners.
Everybody wants it faster. Customers want it instantly. The pressure is on to deliver yesterday. How might we move at the speed of culture rather than at 'big corporate' speed? Let's get together and find the five killer Quickening hacks to help us achieve our goals and drive change faster. Corporates, agencies, innovators and the impatient, bring it on.
The future of customer loyalty programs is less about points and more about customer experiences fueled by fast data in an omni-channel world. Let's discuss how technology and data science are changing the loyalty game and maximizing profitability of customer relationships.
In the light of the recent Economics Nobel Price win of Richard Thaler we marketers have to ask ourselves: Do we utilize the existing research on human behaviour sufficiently? Kahneman and Tversky identified "human biases" in the 60s, 70s and 80s. But: Do we investigate how these findings may inform personalisation? The "Behavioral Insights Team" originally set up by the by the British Government aims to shape citizen behaviour with "nudging". But: How many of us marketing people use these techniques and tactics frequently in our job? Has our fear to miss some new technology driven us to overlook the opportunity to shape behaviour based on psychological research?
The Western world is very different from Asia, different ppl, cultures, stages of development etc. Let's explore together what the western world can do in South East Asia... Opportunities, trends, user and consumer's behavior and what the future holds...
Fake is getting very real. Let's discuss how "real fake" is evolving and how that impacts us as a society and on businesses. This discussion will be music to the ears of the marketers who have been promoting relationship marketing for the last x years, as this could be the nail that finally convinces companies to invest.
Refinery29
Why do millennials & GenZ crave experiences? With the new buzzword being "experiential," what has driven this generation to crave real life, tangible things? Is it over-consumerism? Is it the fact that this generation has grown up more than ever with technology and screens to hide behind and now craves interaction? Or is it simply bragging rights for social?"
The importance of diversity and inclusion cannot be overstated, both as a societal and business mandate – diverse teams not only perform better but are more empathetic and better in tune with consumers. Over the last 2 years, diversity and inclusion have been industry buzzwords but has there been much progress made in our industries? And have brands learned anything? Please join me for an open and honest dialogue in a safe space. Let’s have a great discussion on moving our industry forward.
Ask "Alexa, can you lie?" and the answer you'll get is: "I'm not always right but I don't lie". This is obviously what we all expect! As artificial intelligence become more and more advanced, our relationship with them is going to intensify, maybe to a point where they become personal confident. If we want robot to understand us then we ought to teach them when we lie to them or not, which in turn means teaching them how to lie doesn't it. Besides, most people would condemn lying except when there’s a good reason for it — which means that it’s not always wrong. Consider the case where telling a lie would mean that 10 other lies would not be told. If 10 lies are worse than 1 lie then it would seem to be a good thing to tell the first lie doesn’t it. Discuss!
Not all of it...just some! When consumers want the double whammy of convenience but greater diversity, range and choice, challenges abound about about whether stores should "store" inventory to drive a great experience that also converts. But this depends enormously on where people are, what they're doing and what they want or need at that time. As vending machines have sold us everything from holy water to spliff, looking at them from a "Bytes to Bricks" perspective could perhaps inspire some more convenient, genuine buying experiences (and entrepreneurial retail universe) that's a little bit nicer for all of us..... Sound good?
All the services you use are gathering data about you. Your navigation, news, food delivery and music apps - all know about a part of your personality. Do you obey the speed limit, care about politics, whether you like asparagus and jazz. Let's fantasize about what else could help the machines deliver a better service - how would knowing your favorite color help Amazon tailor your shopping, and how would knowing your uncle annoys the heck out of you help Android autocomplete your sentences better? Where is the potential of trivial knowledge about you in personalizing your digital experience, and where does the limit lie in your comfort on sharing that knowledge?
Have we become so obsessed with one to one connection with consumers just because we can? Programmatic technology enables targeting at user level, but are we missing the point of its value by assuming it should be about rolling this out en masse? We still need to have one to many conversations so is mass customisation a foolish application of clever tech?
In a digital world is it still useful to ask consumers questions ? Behavioral, digital, social… With all that stuff we know a lot about consumers, what they “like”, what they do, etc. so why keep surveying them ? It feels there is no need to ask them questions… or maybe yes ?! Is that the end of traditional market research and consumer surveys ? Maybe I am a bit biased, I am from Kantar Insights :-) Come and join the discussion at WPP STREAM 2017.
Transparency is a good thing, right? We can all think of examples where transparency enables greater fairness and creates accountability. But how far are we willing to go? Would you be comfortable with your salary being publicly available? And what about places where it doesn’t exist [for example - who is paying for an online advertising campaign during an election]. What can be done, and why aren’t we moving faster to bring transparency to bear? Join us to discuss The Good, The Bad and The Ugly!
I have often reflected that most of the most memorable and fun events and presentations I've attended have involved some form of 'fancy dress' or fun prop. In childhood dressing up as a superhero or princess or doctor or police officer seems natural or even innate. Games makers go to great lengths to allow character adaptability and accessorisation. I've also reflected on how your most productive work feels like play and fancy dress can often catalyse this sense of playfulness. And how does it relate to identity and authenticity in leadership and performance (if at all!)
The industry thought no one would buy fashion from Amazon, yet from a standing start they will become the largest seller of clothes in the US this year. And it is not just Amazon, globally, there are other rapidly growing multi billion dollar fashion etailer giants in every region: Asos, Zalando, Myntra, Zozotown, JD.com, Farfecth, YNAP, Alibaba. The traditional retailer has lost track of what it is for, the store was a convenient place for consumers to get information on product, browse and purchase and for suppliers to distribute. Arguably, online and mobile now facilitate all those tasks more efficiently and conveniently. In addition traffic in the high-street has moved to time spent on a phone as the battleground for consumer attention. Clothes shopping has always been more than just a necessity, but also a leisure activity, yet with all this new functional online convenience last year saw the biggest slump in UK clothes and shoe sales in 25 years. So can retailers regain a sense of purpose in this brave new world, despite being overburdened with debt, too much space, legacy systems, org structure and talent, or will it just be the brands and consumer focused tech businesses that will be the ones to capture sales and enthrall going forward.
Digital measurement is currently very platform-centric—we are optimizing in siloes. But to win with the consumer, we need to shift to being consumer-centric. As advertisers, we need to see one consumer, not separated out for online and offline. Now that digital ad spend this year has overtaken TV isn't the time to make cross-platform measurement a reality?
What kind of centralized transactional activities with more than 2 partners could be organized differently through blockchain in our businesses? Who has already heard about examples affecting its own business? Is that in BtB, let’s think about the advertising value chain, or also in BtC? We see new lotteries emerge based upon the blockchain principle. Transparency is their most important USP. From a technological perspective it makes sense, but do we believe that in a mass marketing environment these solutions will really be trusted?
Bots; #FakeNews; content overload; mass desensitisation; and algorithm roulette - can we use digital storytelling and distribution to make people care again?
Every day I absorb, process and transmit countless bits of data. I don’t really know where I fit into the great scheme of things, or how my bits of data connect with the bits produced by billions of other humans and computers, or where this is all headed. I don’t have time to find out, because I am too busy answering emails. Should I be worried, or should I just concentrate on answering my emails faster? (Inspired by Yuval Noah Harari).
In the words of David Attenborough '“No one will protect what they don't care about; and no one will care about what they have never experienced". If the 'average' adult looks at their mobile phone for over 4 hours a day, what's the impact of that on how connected people are with nature? How could digital experiences actually help to inspire a love of our natural world?
Could AI run government? Yes Should it? Yes If instead of human politicians, public finance was run by AI whose policy is continously crowd-sourced, would that increase quality of life for all? How do we help AI overthrow failing governments and outdated models of democracy?
Politicians are waking up to the fact that millions of citizens are receiving information, creating content, and using services based on technology they neither understand or can control. Will governments panic and seek to regulate Silicon Valley to try and 'take back control'?
Is it preposterous for me to believe the world’s marketing creative could soon be crafted by the very consumers it’s designed to engage? Three global forces are about to converge: 1. BRANDS have never needed more visual content than they do today (the demand). 2. INSTAGRAM has transformed 800M everyday people into stunning content creators (the supply). 3. And with rapid advancement of smartphones, like Apple X, these everyday people now have sophisticated CREATIVE TOOLS like AR. Basically, I'm referring to UGC. But less shit.
Lots of hype around universal basic income given how automation is destroying jobs....
What will replace the dozens of retail stores on the high street and in shopping malls when shopping online continues to eat away at in person store shopping? What is to replace those existing retailers?
Is Streetwear being taken over and watered down by luxury corporates? Will they end up as one? Is street culture changing in fashion?
Venture capital, and the way growth businesses are financed, hardly changed at all for 60 years. Then, in the last decade, the whole system has been upended. First came rewards crowdfunding, then equity crowdfunding, and now ICOs. What are these "democratised" approaches to financing, how do they differ from each other, and are they ephemeral fads or part of the firmament?
In a recent EY survey, it shows more than 96% of females in the C-Suite are ex-athletes. For example, Meg Whitman was captain of swim team and Pepsi CEO Indra Nooyi played cricket in college. If we look at men, you'll find a similar trend with Facebook CEO Mark Zukerberg was a high school fencing star and Bank of America CEO Brian Moynihan played rugby at Brown. Does the secret to success lie in throwing, kicking or catching a ball? Are team sports better than individual sports when building leaders? Or is this all just a coincidence?
Memories are about the future, not just the past. Combined with emotions, memories define the decisions we make and how we interact with the world – a powerful tool for any brand willing to go beyond relentless repetition to create meaningful interactions in the physical world. In this session, I'd like to explore the role of memory and identify the essential ingredients to creating outstanding brand experiences.
Unfettered consumerism and outlandish levels of consumption are depleting Earth's resources faster than they can be replaced and changing our climate to the point where catastrophe will become certain and irreversible. Governments and big business have been ineffective at addressing the real issues which means that the responsibility falls to business and technology. To us in fact. So, what can we do about it and where should we start? We're in advertising, right? So how can we manage the message for the masses to change perceptions then behaviour?
Messaging that feels familiar tricks our brains into getting more of our attention, so there is an opportunity for advertising to be more personal to take advantage of this. Personalisation is already going strong in CRM emails and display ads, and is emerging in video and audio ... and personalised chatbots are on the way. But, if every channel is trying to use what they know about us to grab our attention and make us feel comfortable, is there a line beyond which it becomes creepy? Do some brands have more permission than others to talk to me personally? What stops it going too far, just to grab our attention?
The second step of the creative process (problem solving) is the one that is most studied and taught, even though it is the first step (or "leap") i.e., coming up with the innovative idea, that is often more significant. In my open discussion I will propose 10 somewhat controversial ideas, based on 12 years of teaching academic courses on creativity, personal experience, conversations with innovators, and published research.
Digital transformation is everywhere - every client meeting, every event, and every keynote. What is less talked about than the technological aspects of digital transformation though are the tremendous dependencies on the connected transformation of people and culture, particularly at a time when purpose and culture are become successful differentiators for companies across industries. Please join me and Alicia Carey, Global Agency Director for WPP at Microsoft Advertising, for quality beverages and even better conversation on how we're leveraging Growth Mindset to break up with our views of who we are and what we do, and how we're putting people and culture at the center of the necessary and incredibly cool transformation we're all navigating. Let's learn together!
How many of us find ourselves stating that our kids need to be tech savvy to be competitive enough against kids globally. BUT with this need to be competitive, are they losing "good all fashioned" social street smarts. Emotional intelligence, social etiquette are these not the order of the day anymore. How many parents are proud of the fact that their 3 year olds can download Apps & figure out games in seconds, but are then told that the same kid is a "sensory" child or has speech or development issues and can't even cross their mid-line. Are we raising our own generation of misfits. Where do we draw the line between technology being a competitive necessity and just having good old common sense in life
How many of us type-A individuals plow through life at a frenetic pace, only to come to the depressing realization that we are not leading a happy, fulfilled life? Appreciation and Gratitude are two concepts, that if applied intentionally and consistently, will change not only how you perceive life but also provide you with greater success and happiness, professionally and personally. The latest medical science confirms that we are actually able to re-wire our brains, and it only takes a little determination and practice on a daily basis.
We are all seeing the growing power of voice-activated internet connectivity. Think Siri, Alexa, Google Home, Cortona and more. How will these mobile and standalone devices affect advertising, marketing and ecommerce as we know it?
It has never been easier to get a message out. But ensuring it reaches the right people – and having a dialogue – is harder than ever. From Kenya to Europe to the US, fake news has created a minefield for organizations. At the same time, legitimate news outlets are dealing with a higher frequency of big, breaking stories and in general, news orgs are not staffed as robustly as they were even a few years ago. What should brands be doing about fake news and authentic engagement in today's news environment?
Can data predict what a consumer will want before they want it and market this via their channel of choice. Are consumers more than just their data. Are current marketers adequately skilled for the future of marketing.
We are getting into a dark era for brands... no more visual displays, graphical user interface are losing relevance against conversational user interface ( Alexa, Cortana,...). A new marketing approach is needed: The conversational marketing
Is the current school and higher education system set up for creatives and entrepreneurs? Is there enough being taught about creative industries? Is there a creative academy that is actually run, lead and taught by leaders in the industry? Is it accessible to everyone?
As of July 2017 ASA are cracking down on gender stereotyping. Although a bold step, 85% of women still say film and advertising need to catch up to the real world when depicting women. How can advertising readdress the balance and set a tone for the future. Lets have a conversation about what women want to see, and explore gender, advertising and what the future holds, so we can all make better creative work.
Since few people in host communities actually know refugees, most opinions of refugees are shaped by the media, rather than through first-hand contact or personal stories. The repercussions for the integration of refugees in European society are huge. A limited or distorted understanding, by Europeans and refugees alike, of the values important in each other’s cultures can form barriers to acceptance and integration. So how can we create better connections between cultures? How can we help refugees reach their full potential? What can we learn from them?
How should public services (police / health / education) get the data (+ insights) needed to deliver personalised (+ automated) public safety (+ prosperity) interventions?
Tokens are sweeping the world by storm. Built on the top of the Ethereum blockchain, tokens allow anyone to become an investor in a company, or an idea (or a Wu-Tang album). So far these “Initial Coin Offerings” have raised $1.6B globally. Come along to understand and discuss what on earth this all means, how it might change the world, and why it may just be the greatest scam the internet has ever seen.
In a world where physical retail is receding faster than anyone imagined (e.g. Toys R Us receivership and money funds such as ProShares ETF specifically betting on decline of brick-and-mortar retail) what will retail look like for brands in the future? If brands were about equity, preference and choice at point of sale, how will brands defend their position in a future of subscription models, online retail and voice based ordering? How can brands truly become eCommerce successes in indirect and direct to consumer digital retail?
A discussion of founder life; seeking product / market fit, funding vs boot strapped, hiring / scaling, people and personnel, and getting yourself up out of bed every day when the odds are stacked ridiculously against you.
In recent years social listening has become a fundamental tool not just for social media managers but for planners of all fields (media planners, brand planners, content strategists) and CMOs too, since unprompted consumer data has a huge potential on many business aspects. As GDPR (the General Data Protection Regulation from the EU) is scheduled to fully come into place in May 2018, this new formed practice is in danger. What are the possible outcomes for social listening and more broadly what does this mean for strategic planning? Could we see a shift back to more traditional techniques, and maybe even more investment in this area? Would be keen to hear people's thoughts on this.
With changes to ASA guidelines and certain younger audiences becoming cynical of #spon, can we find our way back to a meaningful way to work with those who can be impactful in driving digital conversations? Let's consider how we move away from a 'payment per post' model and towards a more genuine, transparent co-created discussion with key opinion formers.
Teen girls have never been under so much 'social' pressure to be 'perfect', work is relentless for everyone, we're not getting enough sleep with blue light overwhelming our bedrooms, the gender pay gap is alive and thriving and there are virtually NO women in tech, North Korea is firing missiles like crazy, robots are set to take over many of the jobs that today pay our bills and the average Fortune 500 company can expect its tenure in this illustrious group to last less than 18 years. And yet, it's never been more accessible to become an entrepreneur, access incredible healthcare, connect with humans all over the planet, broadcast ourselves & be heard, have stuff (conveniently) delivered at the click of a button, access information....and unlike past generations, we have a unique opportunity to re-invent the companies where we work - and the nature of work itself. What will it take to ensure we craft a golden age vs. delivering the worst of times?
With the nascent growth of non-visual interfaces, is the marketing community prepared for brand interactions that occur wholly through audio and voice?
As the changes to legislation are introduced next year does anyone fully understand the implications. Do marketers know how it will affect activity and are consumers any the wiser on what the regulation means for them. Will we see the market change and will explicit consent be just a box to tick or a great way to avoid all future contact?
We can't escape from AI, but can AI fulfill the high expectations? Can computers and machine learning replace creative thinking? Can humans be displaced by artificial intelligence? If so, where does it place the creative human, and 'creative' in general? If not, what is the optimal balance between machines and humans?
How will GDPR affect our ability to communicate with our customers? Do we need to change industry practice in order to ensure that customers still welcome marketing messages?
Corporates have created incubators, accelerators, innovation labs and other variations. Most of the time it does not work. Why? Let's break down the models, look at what corporates want to get out of these, how to set up for success, what success looks like and what works and does not. Would love to get corporate people, innovation people, agency people and startups involved in the conversation.
What are the key customer experience elements to for ecommerce retailers to retain customers without (deep) discounting?
One of the headline industry trends of the past couple years is the rise of branded content. But is branded content really the best way to engage young audiences? We want to initiate a discussion around the pros & cons of branded content, and at the same time understand why sponsorship has become a dirty word. Qs to consider -- What is the mark of successful branded content // What is the truest measure of it’s value // Does it deliver or dilute the message // Does it reach the right audience, in the right way // Can it ever be truly ‘authentic'
Collaboration, particularly the valuable serendipitous kind, does happen when people are in the same space, but they can't be forced into it. In fact, shoving people closer together all day every day causes them to build up barriers against those around them, to protect their time and attention. It is much more effective to bring people together in comfortable spaces, away from the space where they are supposed to be "getting work done".
